Life — June 16, 1921 — page 29: what you’re looking at

What you’re looking at

This is a full-page advertisement for Omar cigarettes, not political satire. The ad promotes "aroma" as the cigarette's defining feature, with the tagline "Smoke Omar for Aroma." Multiple cigarettes are illustrated with dotted lines suggesting aromatic smoke dispersal. The copy claims aroma is what distinguishes a quality cigarette—"they've told you that for years." The bottom includes a money-back guarantee: if you dislike Omar cigarettes, the dealer will refund your money. This was a common marketing tactic to reduce purchase risk and build consumer confidence in the product. The ad presents smoking as an acceptable, even desirable consumer choice—typical of pre-health-warning cigarette advertising from the early-to-mid twentieth century.