Life, 1921-06-09 · page 29 of 38
Life — June 9, 1921 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Goodrich Silvertown Cord tires from The B.F. Goodrich Rubber Company (Akron, Ohio). The ad announces a **20% price reduction** on Silvertown tires while emphasizing their premium quality and prestige. Key selling points include: the brand name conveys "highest known quality," automobile manufacturers proudly feature them as standard equipment, and their distinctive appearance (black anti-skid treads, creamy white sidewalls) signals luxury craftsmanship. The ad instructs consumers to verify authenticity by checking for the full name "Goodrich Silvertown Cord" printed on each tire, suggesting counterfeit tires were a concern. For modern readers: this reflects early 20th-century automotive culture where tire brands carried significant status, and price reductions were marketed as opportunities to access premium products at discount—a marketing strategy still common today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Silvertown Cords )_ are included in the QOFZ Goodrich Tire Price Reduction Among tires SILVERTOWN is the name that instantly conveys the thought of the highest known quality. Motor car manufacturers and dealers are quick to emphasize to their prospects that their cars are equipped with Silvertowns— knowing that neither explana- tion nor argument is necessary. The genuine value of Silver- towns has given them first place in the esteem of motorists. Their jet black anti-skid safety treads and creamy white sides give them the air of distinction that is ex- pected in a product which is the highest art of tire craftsmanship. The full name —Goodrich Silvertown Cord”— appears on each tire. Look for it, and get ’ the genuine. ‘THE B.F.GOODRICH RUBBER COMPANY cfkron, Ohio The anti-skid safety tread j Cord Silvertown Your dealer will supply you with Goodrich Silvertown Cords, Goodrich Fibrics and Goodrich Red and Gray Tubes at the 20% price redudion. comicbooks.com