Life, 1921-06-02 · page 7 of 44
Life — June 2, 1921 — page 7: what you’re looking at
What you’re looking at
This is a full-page advertisement for the Cleveland Six automobile, not satirical content. The ad promotes the car as "the highest value in the low priced field" at $1,465, emphasizing its efficiency, handling, and comfort compared to competitors. Key selling points include: fuel economy (19-23 miles per gallon), durability (12,000-15,000 miles of service), and comfort features like rear spring construction. The ad highlights four available body styles and standard four-inch cord tires. The "cartoon" element is minimal—there's only a decorative border and the price display. This appears to be from a period when Life magazine published substantial advertising alongside editorial content, before modern magazine layout conventions separated advertising clearly from editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CLEVELAND SI The Highest Value in the Low Priced Field. $1465 ITH the renewed demand for more efficient motor cars, there are many facts you should know about that great light car, the Cleveland Six. six is preferred to the four. Experienced drivers know the reason why the Its greater flexibility, its ease of handling. And in the field of light sixes and fours the Cleveland stands out distinctly as the better car. No Similar Car Compares With It In Price Other cars of perhaps similar quality cannot be bought at near the Cleveland price. And the operating cost is remark- ably low. Many owners refer to it as the “Economy Car.” They make reports of season gasoline mileage of from nineteen to twenty-three miles. The unusually big cord tires for a car the size and weight of the Cleveland give 12,000 to 15,000 miles of service. These two points, advantageous first cost and unusually low operating costs, are worthy of any man's consideration. The Cleveland Has Made Good Because It Is So Good The exclusive Cleveland motor, most highly refined of the overhead valve type, is the development of five years work and refinement on the part of the Cleve- landengineers. Featured by this depend- able motor and the rugged sturdiness of the entire chassis construction, the Cleve- land has made good in such a big way Four Inch Cord Tires Touring Car (Five Passengers) $1465 Sedan (Five Passengers) $2475 because it is so good and does everything so well that it is expected to do. You Expect Road Comfort But Don’t Get It In All Cars You get it in the Cleveland in a greater degree than in ary other light car. The long underslung rear spring construction and the scientific distribution of chassis weight gives perfect balance to the whole car and makes riding a real pleasure. The Cleveland takes rough roads com- fortably at thirty-five to forty miles an hour that you would hesitate to drive with many cars at a speed of more than fifteen miles. It wipes out bumps as you might expect a car weighing twice as much to do. Choice of Four Body Styles You have the choice of four pleasing types of body. These bodies are charac- teristic of high priced cars, splendidly made; the open bodies upholstered in genuine hand-buffed leather and the closed bodies in fine velours. All are beauti- fully and lustrously finished. Standard Equipment Roadster (Three Passengers) $1465 Coupe (Four Passengers) $2375 Prices F.O. B. Cleveland CLEVELAND AUTOMOBILE COMPANY, CLEVELAND, 0. Export Department: 1819 Broadway, New York, N.Y. Cable Address: “CLEVE-AUTO” a BE3-223< Se" 232 Fa 298 3 E992 BEG TRE 5 6G “SEE SSS ee ogee HE aie = LJ a Me wa Na we " Na MA me comicbooks.com