Life, 1921-06-02 · page 40 of 44
Life — June 2, 1921 — page 40: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements rather than editorial cartoons**. The content includes: **Left side:** Milo Violets cigarettes ad (gold-tipped, delicately scented) and a Nuylar's candy box advertisement emphasizing that modern candy boxes contain improved varieties compared to "old-time" options. **Right side:** Two ads—one for ELCO motor boats (standardized, affordable cruisettes and expresses built like automobiles) and one promoting **Life magazine itself**, using humor to encourage subscriptions. The Life ad features a cherub figure and appeals to readers' sense of humor, suggesting Life magazine will make them laugh. The page reflects **early 20th-century consumer culture**, emphasizing standardization, improvement, and modernity as selling points. There is no political satire present—this is a commercial page showcasing period products and services aimed at middle-to-upper-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ve A Notable Improvement in Motor Boats 'LCO Cruisettes and ELCO Expresses are built in the same manner as high grade automobiles. Each Model is thoroughly standardized and each individual part embodied in the finished Model is thoroughly standardized. Experiments are thus eliminated and the highest value in workmanship and materials is provided at the lowest cost to the purchaser. ELCO Cruisettes— much lower in price than any other boats of their dimensions—are incomparable for staunch seaworthiness; graceful lines; comfortable roominess; easily sustained speed; reliability and economy of the power plant; quality, beauty—and completeness of equipment. Standardized Models for Immediate Delivery: 33-ft. Cruisette — Speed 12 miles 40-ft. Cruisette — Speed 11 miles 30-ft. ELCO Express—Speed 20 miles 3%-ft. ELCO Sedan—Speed 32 miles $0-tt, ELCO Cruiser—Sleeps 8 persons Send for catalog. Better still, visit Bayonne and see these superb boats for yourself. THE ELCO WORKS Mein Ofice and Werks: 175 Ave. A, Bayonne, N. J. Via C.R.R. of N.J. (Liberty Street Pe “New Vout Orreer il Pise Street “Laugh, and the World Laughs with You.” If you read There are very few of the y old-time varieties in the modern : L i Fe candy box Maur vortscondy es iow yearsaeen you'll find them very willing to do this. you would be disappointed. Tt would In fact, they may try to read your copy seem old fashioned and ordinary. first, if you don’t watch out. Send ina There are few varieties of assorted \ six months* subscription, or, Obey That chocolates in the candy box of today , Impulse, and, for a trial trip, avail your- which have not been greatly im- self of our proved in recent years. Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.49). Send Lire for three months—twelve issues—to ——— KEW YORK Americas foremost fine candy $2.50 per Ib. $2.00 per Ib. $1.50 per Ib, Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. One Year $5 Canadian $5.80 Foreign ber VETER J. CAREY & SONS, INC., PRINTERS comicbooks.com