Life, 1921-06-02 · page 34 of 44
Life — June 2, 1921 — page 34: what you’re looking at
What you’re looking at
This page combines advertisements with humorous short jokes typical of 1920s satirical magazines. **Main Content:** The page is dominated by a **Durant Corporation advertisement** offering $1,000 in prize money for letters promoting their investment savings plan—a corporate marketing campaign disguised as a writing competition. **Side Column Humor:** The right side contains brief jokes and comic anecdotes, mostly racial stereotypes typical of the era. "A Psychic Problem" features two Black stevedores with exaggerated dialect; "Hostility" similarly stereotypes Black soldiers. These pieces reflect the casual, offensive racial humor that was normalized in 1920s mainstream publications. **Additional Ads:** An "Egyptian Deities" cigarette advertisement uses pseudo-Egyptian imagery to market luxury cigarettes at 30 cents. **Overall Context:** This page reflects early-1920s American magazine culture—mixing commercial advertising, corporate promotions, and ethnic humor that modern readers would recognize as deeply problematic. The publication's "satirical" reputation applied mainly to political commentary, not the racial caricatures presented here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$1,000.00 For Three Letters! 1, The Durant Corporation ‘requires a letter telling the general public the method and benefits of The Durant Plan of Investment Savings. For the cleverest and best letter conveying the idea in the most attractive form The Durant Corporation will pay $500.00 in cash; for the second letter selected, $300.00; for the third, $200.00. This offer is open to everyone of eighteen years or older—man or woman—except members and employees of The Durant Corporation and their families. All letters submitted should be sent to The Durant Corporation, 511 Fifth Ave., New York City, should bear the name and address of the sender and must be received not later than 6 P. M. August Ist, 1921. No -more than three letters may be submitted by any one person. The judges will be three members of The Durant Cor- poration and their decision will be final. Suggestions, which may furnish an idea, together with booklet ‘Bill and His Extra Job,” which tells a story of The Durant Plan, will be sent free to anyone upon request. Uf you wish to enter this competition write for suggestions and booklet “Bill and His Extra Job.” The Durant Corporation 511 Fifth Ave. New York City EGYPTIAN DEITIES “The Utmost in Cigarettes” Plain End or ek Gp People of culture and refinement invariably PREFER Deities toany other cigarette 3O¢ Makers he Habe Cad ond Exyptan Cporetisin de irdd A Psychic Problem Two powerful colored stevedores, who had had some sort of falling out, were engaged in unloading a vessel at a St. Louis dock. Uncomplimentary remarks and warnings of intended violence were exchanged whenever the two passed each other with their trucks, “You jest keep on pesticatin’ around wid me.” declared one of the men, “an’ you is gwine be able to settle a mighty big question for de sciumtific folks!" “What question dat ?" asked the other, “Kin de dead speak !"—Harper's. Hostility In the casual camp at St, Aignan one outfit of colored Yanks was used exclusively in the pick and shovel brigade. Hence the following conversation at mess: “Man, what yo'-all doin’ eatin’ bean soup wid a fawk ?” “Big boy, Ah hates mah shovel so bad Ah done throwed away mah spoon.” —American Legion Weekly. In a Pinch, use ALLEN’S FOOT-EASE Songs of a Barbarian “ Behold.” exclaimed the heathen sage, With an expression solemn, “The colored comic gets a page, Where world news gets a column!” . —Washington Star. Wonders of Science “Are you sure you can prove my client is crazy ?” “Why, certainly,” replied the alienist. “ And what is more, if you are ever in trouble and need my services I'll do the same thing for you. —Birmingham Age-He Quantity “Which is more to be desired, quantity or quality ?” “ Quan “Can you think of anything that conveys that idea ?” “ Being kissed by a hippopotamus.” —Youngstown Telegram. Atavism Cuaurreve (as crowd collects after acci dent to pedestrian): Wait a minute now— don’t call me an assassin just yet! He may have had people in his family who were is the habit of getting run over. —tle Rire (Paris). The New Recipe Lavy: You say your father was injured in an explosion? How did it happen? Ciiup: Well, mother says it was too much yeast, but father says it was too little sugar.—Kasper (Stockholm). Worns and Epitaphs He: Have you heard about the two worms fighting in dead earnest ? Sue: No. Poor Ernest! —Williams Purple Cow. comicbooks.com