Life, 1921-06-02 · page 31 of 44
Life — June 2, 1921 — page 31: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not satire or political commentary. It promotes Packard Motor Car Company's Twin-Six and Single-Six touring models. The image shows a Packard vehicle positioned dramatically against towering rock formations (likely the Grand Canyon or similar scenic landscape), suggesting adventure and prestige. The advertisement uses repetitive rhetoric to emphasize exclusivity: "Nothing else than a Packard can give you genuine Packard performance." The tagline "Ask the man who owns one" was Packard's actual slogan, implying that satisfied owners serve as testimonials. The price points ($6,000 and $2,975) indicate this targets upper-middle and upper-class buyers. This appears in *Life* magazine's advertising section. For modern readers: this represents early automotive marketing targeting aspirational buyers through lifestyle imagery and brand prestige rather than specific technical specifications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PACKARD P AC K A ROD TWltN- Sst *x TOURING 4]OTHING else than a Packard can give you S§| genuine Packard performance. Nothing il else than a Packard can give you Packard f =o permanence of style. Nothing else than a Pickard can give you quite that sure satisfaction which is the basis of the Packard owner’s pride ia his car. Surely you want these things. In either the Twin-Six or the Single-Six Packard, they are present as in no other kind of car NN. Y MW ANS PACKARD MOTOR CAR COMPANY : DETROIT The bares Twin-Six Touring The Packard SingleSix Touring $6000 at Detroit $2975 at Detr Ask the man who owns one comicbooks.com