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Life, 1921-05-26 · page 27 of 36

Life — May 26, 1921 — page 27: what you’re looking at

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Life — May 26, 1921 — page 27: Life, 1921-05-26

What you’re looking at

This page is **advertising**, not satire or political commentary. It's a Phoenix Hosiery company advertisement from Life magazine promoting women's stockings. The ad makes a straightforward commercial argument: Phoenix stockings have become the best-selling hosiery brand because they're durable and affordable—offering "long mileage at low cost." It appeals to "thrift" consciousness, suggesting that buying Phoenix stockings is economical for families. The ornamental borders and formal typography reflect early 20th-century advertising design. The reference to stockings being "a conspicuous part of the dress of the day" acknowledges that visible hosiery had become fashionable. There is no cartoon, caricature, or political satire present—just a conventional product advertisement emphasizing durability and value.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Since stockings have be- come a conspicuous part of the dress of the day Phoenix has advanced in sales until it is now the best selling line of hosiery in all the marts of trade. The reason must lie in the sturdiness of the Phoenix fabric and the tenacity of the Phoenix style, which is safe insur- ance of long mileage at low cost, for all the family. Today thrift stands secure in Phoenix stockings. comicbooks.com