Life, 1921-05-19 · page 34 of 36
Life — May 19, 1921 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains three distinct ads: 1. **Ideal Power Lawn Mower** (left): A straightforward product advertisement promoting mechanical lawn mowers as labor-saving devices. It references the Old Soldiers' Home in Grand Rapids, suggesting institutional use, and lists prestigious clients (estates, golf clubs, parks) to establish credibility. 2. **Arrow Collars** (top right): A fashion advertisement featuring a male portrait in an ornate frame, marketing a new "small collar" style to younger men as fashionable. 3. **Life Magazine Subscription** (bottom right): A promotional offer for the *Life* magazine itself, marketed as "the apostle of laughter"—emphasizing humor as essential vacation reading. The cherub illustration reinforces the lighthearted tone. The page reflects early 20th-century consumer culture and advertising strategies, with no apparent political satire or cartoon commentary. It's a typical magazine advertisement spread from that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Old Soldiers’ Home, Grand Rapids Mich. Your Grass Cutting Problems Simplified ‘The work of taking care of large areas of grass is greatly simplified where Ideal Power Lawn Mowers are used. For one man with an Ideal can easily do as much work per day as five hard working men with hand mowers. Best of all, the Ideal, besides providing this big saving in labor, also does better work. Moreover, any lawn that is cared for the Ideal way is always well rolled, because the Ideal is a powers mower and power roller in one, and the sod is rolled every time the grass is cut. Authorities on lawn care agree that roll- ing is a vital necessity to any well kept lawn. That the Ideal is of great value in caring for large lawns is plainly evidenced by the thousands in use on private estates, municipal parks, college grounds, golf courses, ball parks, industrial grounds, school grounds, cemeteries, etc. Here are just a few names from the thousands of Ideal owners: Horace Dodge Estate, Grosse Pointe, Mich.; East Bay Water Co., Oakland, Calif; Mrs. Wm. Hall, Saratoga Springs, N.Y. Nichols School, Buffalo, N. Y.; Queens Park, Toronto, Ont; Audubon Golf Club, New Orleans, La.; Granite Mills, Fall River, Mass. With riding trailer, the Ideal makes the most practical and econom- ical riding mower possible to procure, Furnished either with or without riding trailer. Special cutting unit can be furnished with mower for work on golf courses. Any of our dealers will gladly demonstrate the Ideal for you. Spe- cial illustrated catalog upon request. IDEAL POWER, LAWN MOWER COMPANY . E, OLDS, Chairman 408 Kalamazoo St. Lansing, Mich. CHICAGO. ILL, 6338. Dearhers Sr NI Yo, ‘ SEW ORLEANS. LA, 130 Comp Bt AL "S52 N. Lon Anevies Su PORTLAND, ORE,” SSN, Frome se. A. B. Wharton, Dallas, Texas IDEAL POWER_LAWN_ MOWER Does the work, five hand mowers ~ iden sre ARROW COLLARS! An introduction designed to please the younger m something in a smal collar that reflects ureringly the trend of fashion. Cluett, Peabody C7 Co, Ine-Troy NY in For My Vacation, As a First Essential, Make Sure of Life There are heaps of hotels everywhere and scores of summer resorts, but there is only ove Lire, the apostle of laughter, even in rainy weather. Try it. Obey That Impulse and, for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for three months—twelve issues—to Open only to new subscribers; no subscriptions renewed at this rate, LIFE, 17 West 31st Street, New York. One Year $5 Canadian $5.80 Foreign ste PETER J. CAREY & SANS, INC., PRINTERS comicbooks.com