Life, 1921-05-19 · page 3 of 36
Life — May 19, 1921 — page 3: what you’re looking at
What you’re looking at
This page contains **primarily advertising** for Rubberset paint and varnish brushes, not political satire. The main visual—a paintbrush labeled "RUBBERSET" being wielded like a weapon to "knock the 'S' right out of 'swear'"—is a **commercial wordplay joke**: the ad suggests their brushes are so good they'll make painters swear less (fewer mistakes). The phrase "leave be hind every bit of the 'wear'" references product durability. The left sidebar shows a **Life magazine subscription offer** and an unrelated illustration asking "Were You Ever In Love?"—typical period magazine filler and subscription promotions. The ad emphasizes brand identity and quality manufacturing, claiming Rubberset brushes are "the world's standard" recognized for superior methods and materials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Were You Gver In Love ? lf not, you will be. And if you See the Lovers’ Lire, coming next week. are— Number of Meanwhile, the Summer is coming on. If you are not regular Lire, take months’ subscriber to out a three trial subscription. See coupon below. Obey Ghat Impulse = =< SPECIAL OFFER === y to new subscribers; no sub ions renewed at this rate. One Dollar (Canadian $1.20, 0). Send Lire for three hs—twelve issues—to . 17 West 31st Street, New Yo 1 One Year, $5.00. (Canadian, $5.80 H Foreign, $6.60) ee ee ee es knock the'S right out o hind every bit of the'wear ! Anything that money will buy, anyon with money can buy. Consequently, we can lay no claimto hav- ing all of the best raw materials in the world for the making of Paint and Varnish Brushes. Some of it must get away from us. But—our ways of working these materials into the finished product —our men and our methods—our ideas and our ideals—our principles, our policies, and our processes— all THESE things are OURS and OURS And _ because our distinctive processes, ORIGINAL with us, are recognized as the world’s standard “quality ways” of brush- yecause our general methods of ‘ture are sound to the core, because our ideas and our ideals are high and the daily devotion of our men and women to them is unwavering, we have produced year after year in quality of unbroken uniformity the RUBBERSET FAMILY of Paint and Varnish Brushes—“ Master Tools for Master Painters"—most practical and most eco- nomical tools for the “occasional” painter. And in witness of our belief thatthey ARE tbe world’s best brushes—a belief that is d in by countless thousands of brush users the ward over—va Imprint upon the ferrule of every brush the famous trademark RUBBERSET, the ever present evidence that the brush is of our manufacture, that we stand behind it to the extent that we must “make good” to you if the brush itself should fail to do so, Insist upon the trademark RUBBERSET on every brush you buy. It is our bond of genuineness, your guarantee of service. TOOTH comicbooks.com