Life, 1921-05-12 · page 35 of 36
Life — May 12, 1921 — page 35: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not satire or political commentary. The page promotes Simmons Beds furniture, marketed to women as responsible homemakers. The ad's cultural angle targets early-20th-century anxieties: it sells separate "Twin Beds" by framing them as hygienic and considerate—one sleeper won't disturb the other or "communicate colds or other infections." This reflects period concerns about disease transmission and suggests marital sleeping arrangements were shifting. The left side showcases "The Standish" bed design, emphasizing its steel construction and "Square Steel Tubing" as markers of quality engineering. The accompanying bedroom photo aims to position Simmons as aspirational furniture for middle-class women managing households. The tagline "Built for Sleep" is straightforward product messaging rather than satire. The ad appeals to women's sense of hospitality and responsibility for family welfare—a gendered marketing approach typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Fine Hospitality of Restful Sleep ITH her feeling of responsibility for the welfare of her guests and children, many a woman today is replacing all “THE STANDISH” the old beds in the house with Simmons Beds—built for sleep. Design 1968—in Twin Pair og “ is well atned foe fe exqueen: siecle One sleeps so much better in a Simmons Bed: Firm, Note the Simmons Cerner Lecks —fi steady, nofse/ess—never a squeak or arattle. Your nerves Tne Square Steel Tubing —an exclusive relax, and you sink deep into restful sleep—al/ night, every night. a the Darale erie Detgrs coem, And another nice thing. Nearly every room shared by two cled in the accepted Decorative Colors persons is now being furnished with Twin Beds. One sleeper piciaer tk Seenty eee is and does not disturb the other, or communicate colds or other Sem Springs, in every way worthy to go infections, with Simmons Beds. © 19-1, Simmons Company Now, if your dealer cannot show you these fine Simmons Beds, you need only write to us. We will see that they are shown to you—Simmons Metal Beds, Cribs, Day Beds; and Simmons Springs, in every way worthy to go with Simmons Beds. * * * Free Beadlets on Sleep!—Write ws for “What Leading Medical Journals and Health Magazines Sey about Separate Beds and Seund Sleep,” and “Yours for a Perfect Night's Rest.” SIMMONS COMPANY NEWYORK ATLANTA CHICAGO KENOSHA SAN FRANCISCO) MONTREAL (Exccutive Offices: Kenosha, Wis.) SIMMONS BEDS Built for Sleep comicbooks.com