Life, 1921-05-12 · page 32 of 36
Life — May 12, 1921 — page 32: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not political cartoons or satirical content. The ads reflect early 1920s consumer culture: **"Sky-Blue Passport"** promotes American Express Traveler's Cheques, positioning wealthy American travelers as a recognizable global class. The ad associates financial credentials with social status and international respect. **"The Cruisette"** advertises motor launches, targeting affluent leisure consumers interested in recreational boating. **"Restore My Own Gray Hair"** features Mary T. Goldman's hair restoration product, with an illustrated woman's face. This targets aging consumers, particularly women, with promises of safe hair coloring without professional salon visits. **"Life" magazine itself** advertises subscriptions with the tagline "This Weary Old Earth Must Borrow Its Mirth," promoting the publication as original satirical content worth reading. These ads collectively target upper-middle-class Americans with disposable income for travel, leisure, and personal grooming—typical Life magazine demographics of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Sky-Blue Passport With only the sky as the limit of its visé field Money IS THE GREATEST of all passports. THE AMERICAN TRAVELER is known by the color of his money. If it is sky-blue and bears the name of the American Express Company across its face he is recognized instantly as one who knows how to travel; and he is treated accordingly. THOUSANDS OF AMERICANS traveling in distant lands have been amazed at the seeming magic of the sky-blue American Express Travelers Cheques —Worthless Pieces of Paper until counter-signed Easily sustained speed by the owner—and then commanding instant rec- Reliabili Plant ognition, and immediate acceptance. i BUT THERE IS NO MAGIC about these simple sky- blue slips. For 80 years they have meant the reputation and the service, as well as the money, of the American Express Company — with its many offices and thousands of correspondents in the great seaports and inland cities cf the world. IN ENGLAND AND FRANC rry English 5 and 10 & Sterling. and French 200 or 400 Franc Cheques. Dollar cheques for the Orient, North and South America and all other journeys. Buy them at Banks or Express Offices. FOR ALL JOURNEYS secure your steamship tickets, hotel reservations and itineraries; or plan your cruise or tour through the American Express Travel Department. Mein Office end Works: American Express Company 65 Broadway, New York City sd S aivenA Kabob jew Yors Orrice: 11 Pi The Cruisette— Queen of Motor Launches 1921 Models constitute the highest achievement in Standardized Construction. They challenge comparison for these very important qualities: The prices of Elco Cruisettes are mntich lower than any other boats of their dimensions. They are appropriately called “the little sisters of the British *M.L.’ Submarine Chasers.” Standardized Models 33-ft. Cruisette--Speed 12 40-ft. Cruisette—Speed 11) Express—Speed 20 miles edan—Speed 32 miles 50-ft. ELCO Cruiser—Sleeps 8 persons Send for catalog. Better still, visit Bayonne and see these superb boats for yourself. THE ELCO WORKS Accept My Free Trial Offer for your own protection ‘Advice from Mary T. Goldman T introduces you to the safe, sure, scientific way to restore gray hair, “This Weary Old Earth Must Borrow Its Mirth” ift notices a good deal of it is borrowed— and sometimes without giving him credit. Subscribe and get it first hand, original version, as published. Try it yourself for a year, or Obey That Impulse, and for discovered by me over so years ago. It both proves results anid protects you from imitators who make the same claims but can't do the work. The restoration of gray hair is a serious matter, Learn how to restore your hair safely and surely without danger of disfiguring streaks and discoloration, Perfected to Restore My Own Gray Hair The original Mary T. Goldman's Hair Color Restorer was not made to sell, I worked on the problem and perfected the formula to re- store my own gray hair. I would not dye and I was not ng to turn prematurely white. So I set myself to find a remed: Mail the Coupon Today For Free Trial Bottle Fut out the coupon caretully—be sure to color of your natural hair. If What Mary T. Goldman's Is Simply a. clean, pure, colorless liquid which you can’t tell from water, applied by combing through the hair, You don't have to de- pend on hair dressers or take your friends into the secret. The resto- ration is gradual and won't attract attention, Only four to eight days of treat- ment are required—days through which you watch a transformation, Little by little, the gray disappears and the natural color returns. You need never have a gray hair —not at any age. My restorer doesn't interfere with shampooing, there is nothing to wash off or rub off. It keeps the hair soft and flufly, easy to curl and dress. Your druggist, or sead direct to me. Bemtec ptanytbing tlie. There are no "yost as goods’ —you want Mary T. Cold: MARY T. GOLDMAN 431 Goldman Bidg., St. Pavl, Minn. MAIL THIS COUPON I Severe i guved In any way by accept oy this tree see ' 1 The natural color of my halr is black, a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Sen Lire for three months—twelve isstes—to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 318t Street, New York. One Year $3 Canadian $5.80 Foreign $5.60 5 comicbooks.com