Life — May 5, 1921 — page 7: what you’re looking at

What you’re looking at

# Eveready Storage Battery Advertisement This is a full-page advertisement for Eveready Storage Battery, not a political cartoon. The ad uses humor to promote battery reliability through the concept of "endurance." The illustration shows a 1920s-era automobile with a well-dressed man and woman beside it, accompanied by an Eveready battery. The joke's caption reads: the battery is "refusing to quit at the end of its 1½ years written guarantee"—implying the battery outlasts its warranty period, demonstrating superior durability. The ad emphasizes this as a selling point: the product performs *better* than promised. The elegant styling and automobile setting target affluent consumers of the era. Text notes Eveready's product range (flashlights, dry batteries, lamps) and manufacturer details.