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Life, 1921-05-05 · page 40 of 46

Life — May 5, 1921 — page 40: what you’re looking at

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Life — May 5, 1921 — page 40: Life, 1921-05-05

What you’re looking at

This page is primarily a **product advertisement** for "Mum" deodorant, occupying the lower two-thirds of the left column alongside reviews of silent films. The ad features a **portrait of a woman's face** (likely a celebrity endorsement, though unidentified here) and promotes "Mum" as a solution to perspiration odor. The campaign uses the pun "Mum's the word"—playing on the common phrase meaning "keep quiet"—to market the deodorant as discreet and effective for preventing body odor before it starts. The right column contains **film reviews** from *Life*'s "Silent Drama" section, critiquing contemporary movies from studios like Paramount, featuring actors such as Mae Murray, Elliott Dexter, and Fatty Arbuckle. The advertisement reflects **early 20th-century anxieties about bodily functions** and the emerging consumer culture around personal hygiene products marketed primarily to women.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(Continued from page 652) Paramount—Continued intermittently dramatic, but — frightfully —Unusually good f the crook’s regeneration th —well acted and well directed throu; Tue Ixsipe of tHe Cur.—lIntelligen: adaptation of Winston Churchill's novel about hypocrisy in the church. Pictorially effective but rather dull, Burien Treastre—A grotesque absurdity about reincarnation, with one or two re. markably effective scenes by Urbs some remarkably ineffective “acting Marion Davies. Wuat’s Wort Writr.—Inconsequential story of a girl who doesn’t know what she wants. A Lois Weber production. Too Wisk Wives.—Somewhat more consequential story of two girls who dor know what they want. Another Lois Weber production, Tne Giro Lity.—Mae Murray in an ex- travagant affair about a Broadway favorite who decides to “get away from it Well above the average Tue Witcuixe Ho tion of Augustus Thomas's dramatic sv well played by Elliott Dexter and a cast. Tue Fartu Heater—A wholesale display of miracles of all sizes and shapes, which impose on the credulity of the audience and on their patience as well. Wat Every Woman Kyows.—Meticu- lously careful transcription of Barrie's com- edy, which loses most of its charm and delicate appeal on the screen. Tue Paice or Possession.—Ethel Cl asa drab Australian girl who suddenly to high estate in England. Silly and dt Brau Revet.—Louis Joseph Vance's t story of the old dandy who loved not w but too well, skilfully played. Tite Love Srectat.—Wallace Reid drives a locomotive through a blizzard of property snow, and saves everything except the situa tion, which is beyond redemption. Tne Dottar « Year May.—Another Fatty Arbuckle comedy, slow in starting, but up nett’s play in somewhat diluted form, finely . ted by Elsie Ferguson and Conrad Nagel. Whenever the thought of perspiration odor occurs to you, te City or Sitent Mex.—A tragically ’ ” dramatic story of an innocent man who is and you want to prevent that odor—‘‘Mum’s the word! railroaded to prison. Thomas Meighan is at & ” orev y his best. Mum” prevents all body odors. 5 ; Kinc-Queen-Joxer.— Chaplin over- “Mum” takes the odor all away—no, stops it before it gets | acts so badly that he spoils what might have started. Stops the odor—not the perspiration. Stops all body | °° Tye" Wirstur— William S. Hart packs odors whether from perspiration or other causes. up his six-shooters and his squint a ; 5 r East for a change. A sad and somewhat “Mum’s the word” when you want the delicate deodorant uesome story, which weakens badly at the cream that is harmless to dainty garments and skin. ee Garay’ DavEagilab: production “Mum's the word” for the deodorant as easy to use as to say. | which does not stand the test of compati- 4 . +." | son with our home talent, principally because A finger-tip under each arm and wherever excessive perspiration | the actors appear to f the camera, occurs. That’s enough for all day and evening. eae ening tt A beaytify Get “Mum” at your drug- or department-store today, or send | two novels about Tommy and Grizel. John "MT mail i id S. Robertson directed it, and. the leading us 25 cents, and we'll mail it to you postpaid. réles are perfectly interpreted by Gareth Hughes and May McAvoy. Evane’s Depilato Proxtrs. — Moderately " entertaining de piction of life back-stairs. P ) Lapies Must Live—George Loane Tuck: 5 er's first production since “The Miracle removes superfluous hair Man” Saba great ‘was the fall thereof. quickly and safely, from face, arms and under arms, leaving the skin Realart ‘ . Ducks Axo De -If you like Bebe smooth and comfortable. Only asmall amount is needed each time. | paniels, you may like this. We, for one, 2 . : a did not Complete Evans's Depilatory Outfit, 75 cents at drug- and Tae Livris’ Ctéwit,—The eaqatatta: Mary department-stores or from us postpaid on receipt of price. Miles Minter in a pleasant story of the circus, with many good scenes showing life ~ . ;. under the big top. George B. Evans 1108 Chestnut peice nied Our or tnt CrotuactAlice Brady has’an comicbooks.com