Life — May 5, 1921 — page 2: what you’re looking at

What you’re looking at

# Rigaud Perfume Advertisement This is a **perfume advertisement** for "Un Ciel Embaumé" (A Perfumed Sky) by Rigaud, a luxury French fragrance house. The image shows an Egyptian or orientalist-themed scene—a figure in ancient Egyptian dress stands beside an elaborate display of perfume bottles and powder containers arranged dramatically against a dark background. The advertisement appeals to **early 20th-century luxury tastes** by combining exoticism (the Egyptian motif) with elegance and wealth. The ornate bottles and varied product line suggest sophistication and status. This reflects the era's fascination with Egyptology and the marketing strategy of associating French perfumes with distant, glamorous cultures to justify premium pricing.