Life, 1921-05-05 · page 10 of 46
Life — May 5, 1921 — page 10: what you’re looking at
What you’re looking at
This is a **mimeograph machine advertisement**, not political satire. The image shows a decorative oval vignette depicting the Mimeograph device with Gothic architecture and mechanical components in the background. The ad promotes the Mimeograph as a revolutionary copying technology for businesses and educational institutions. It boasts the machine can produce "five thousand neat and exact duplicates of any typewritten sheet" daily at negligible cost, without requiring typesetting or skilled operators. The text emphasizes speed, economy, and ease of use—key selling points for early 20th-century office technology. It directs readers to request booklet "W-5" from A.B. Dick Company (Chicago and New York), the manufacturer. This is essentially **vintage product advertising**, highlighting the Mimeograph's competitive advantages over traditional printing methods of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
graphisalongrecord of honorable and important accomplishment in business and edu- cational institutions throughout the world. In old Yale, and in the newest industries of the east and west, it is working remarkable economies of both time and money. An hourly grist of five thousand neat and exact duplicates of any typewritten sheet, makes its total delivery forty or more thousand a day. And this work is done at negligible cost, privately, far quicker than by any other means. No annoying delays in making ready. No type to set. No expensive skill necessary. The speedy and inexpensive way of reproducing letters, forms, bulletins, draw- ings, charts, etc.! For thirty years the Mimeograph has led in its field, but today it is a greater device than ever before. Ask for booklet““W-5.” A.B.Dick Company, Chicago—and NewYork. comicbooks.com.