Life, 1921-04-28 · page 34 of 36
Life — April 28, 1921 — page 34: what you’re looking at
What you’re looking at
This page combines advertisements with editorial promotion of *Metropolitan* magazine's upcoming Ireland coverage. **The Shawknit Hosiery Ad** (left) uses a genteel illustration of a well-dressed man in an armchair—representing the "particular man" who knowingly purchases quality hosiery. It's straightforward product advertising emphasizing smartness and durability. **Life's Subscription Promotion** (top right) humorously teases upcoming themed issues: "Husbands' Number," "Wives' Number," "Forbidden Number," and "Lovers' Number"—playing on presumed reader interests to boost subscriptions. **The Main Content** (bottom) has *Metropolitan* magazine touting its competitive advantage: investigative journalist William Hard will provide "the first true story of Ireland" to American readers confused by sparse newspaper coverage. *Metropolitan* boasts previous scoops (Czechoslovakia, Haiti, Margot Asquith's diary, Mexico) to establish credibility as a serious news source committed to "correct national news first." This reflects early-1920s magazine competition and American public hunger for reliable information on international crises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tie particular man is the persistent buyerof Shawknit Hosiery. He knows it is the one name that insures smartness, fit and durability. cAt your dealer's SHAW STOCKING CO. Lowell. Mass If you are a regular subscriber to Lire, you will be looking forward to Husbands’ Number Wives’ Number Forbidden Number Lovers’ Number These are only a few of the numbers scheduled during the late Spring and Summer. If you are not a regular then (obeying that impulse now) may be you are looking forward to becoming a regular sub- scriber. (See special offer below.) Mr. Broun Many readers of Lire will be glad to learn that Mr. Heywood Broun will write regularly for Lire on Books, his first article appearing in our issue of May 19. Special Offer Gpen only to new subscribers; no subscriptions renewed at this rate. Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for three months—twelve issues—to LIFE, 17 West 31st Street, New York One Year, $5.00. (Canadian, $5.80: Foreign,$6.60.) On the “Irish Question”? the Attitude of most intelligent Americans is “TF anyone can tell me the true story of just what is the trouble in Ireland, I wish he would do so.” The newspapers give practically no facts—except casualties Some infer the trouble is due to religion. Others deny that. Nobody seems to know. Every publisher knows this—the facts about Ireland are hard to get. No one yet knows them or has published them. Metropolitan has determined to give America the : First True Story of Ireland. Since February William Hard has been digging up the truth of the Irish Question. Metropolitan sent Hard to Ireland because he is the fairest, most honest, most pene trating journalist in the United States. He is adept at making complicated issues simple, human, and understand- able. He will do this for the Irish question. William Hard In 1917 explained first to America through Metropolitan the political situation and aims of the Cecho-Slovaks. At that time most people in America didn’t know whether Cecho-Slovak meant a religious creed or nervous malady. The policy of Metropolitan for years has been to find and Present important and fresh material of national import. “The Life of Maria Botchkareva,” the leader of the Russian Women's Death Battalion, is a case in point. Americans had only the vaguest ideas about Lenine and his rule in Russia until Raymond Robins’ articles in Metropolitan gave the true story. Both these series were published in advance of any general public information on the subject, The article by William Hard on conditions in Haiti caused a great ruction, but no one denied its truth. Mr. Burleson decided to stop the magazine and after holding it up for a few days he found he had to change his mind. “The Intimate Diary of Margot Asquith,” since pub- lished by a newspaper syndicate and also in book form, appeared first in Metropolitan, That was the biggest magazine “ scoop” of 1920. In the March, 1921, Metropolitan Wallace Thompson's article explained the real situation in Mexico to-day. It is the first time the facts have been presented to America. Correct National News First. That has been the policy which has made Metropolitan successful and a real opinion-making influence for years— the giving of correct national news and giving it frst. And that is the job on our hands now—to give the truth about Ireland and to give it first, William Hard will do that. You can read the real truth about Ireland in the May Metropolitan now published, Other articles by Hard on Ireland will follow. He will stay in Ireland until he has the case completed. These Irish articles are the most important now being published in American periodical journalism, You can get the Metropolitan from your newsdealer— or any newsstand—for 25 cents, If you prefer, send us your address and $3.00 and the Metropolitan will be mailed you for a year. Metropolitan 432 Fourth Avenue New York City PETER J. CAREY & SONS, INC., PRINTERS comicbooks.com