Life, 1921-04-28 · page 32 of 36
Life — April 28, 1921 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. The dominant content features two major ads: 1. **Waterman's Ideal Fountain Pen** (left): Emphasizes the pen's durability through materials like iridium and vulcanized rubber. The ad targets the mass market with prices from $2.50-$250, listing multiple retail locations. This reflects early 20th-century consumer marketing—the pen's reliability is its selling point in an era before ballpoint alternatives. 2. **Jason Weiler & Sons Diamonds** (right): A jewelry importer advertising direct-mail diamond sales with claimed savings of 20-40% off retail prices. The accompanying diamond ring imagery and price list ($145-$435 per carat) target affluent buyers. The page also includes **book advertisements** for novels by contemporary authors (Vicente Blasco Ibáñez, Richard Washburn Child, Francis Brett Young, Dane Coolidge). **No political satire or caricature appears here**—this is a straightforward commercial page typical of *Life* magazine's revenue model during the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DIAMONDS piecr- From JASON WEILER & SONS, Boston, Mass, One of America’s leading diamond importers and save 20to 40 per cent. ouregular retail prices coco S year the house of Jason Weiler & Secs of Boston has been coe of the leading with customers at } done direct by mail \ Www From the everlasting tomer giiane to goa by mail iridium at the point of the cee el cl fog <which lea eae on ores out portion gold pen to the resiliency of : islifony re laK wield ting, fs aane pra the rubber in the vulcanized inweles and d be sayy ican be do should utely i. . te ay ee holder, every material used encemtbeu es abe 5 0) © ex sree ds in the making of Waterman’s ciabaaeabenaiaal Ideal is selected because it [ fmices ox armen | DIAMOND KINGS has been proven to possess ; ) Ke eerat ss $3100 in the highest degree the quality of durability. Self-Filling That’s why Waterman’s $2.50 to $250.00 Ideal Fountain Pen Selection and service at enjoys a world-wide inary best stores everywhere reputation for eel wae E LE Waterman Company \ quality, effi- sic < We refer you as to our reliability to 191 Broadway, N. Y. ciency and any bank or newspaper in Boston 129 So, State Street oH: desired, ris ill be: 129 Se pear durability. tent to any bank you 24 School Street fag apes nh diamond guarantee 17 Stockton Street for full value for’ ait San Francisco time, goes with every pure! WRITE TODAY FOR ae ee VALUAB! CATALOG ON HOW To Bi DIAMONDS book ts beautifully they mine, extand mar ket diamonds. This book gives "weights. sizes and prices of a Million Dollars’ Worth of Diamos A copy will be muiled to you FREE on receipt of your wame and address. Jason Weiler & Sons 371 Washington Street, Boston, Mass. ind Importers since 1876 Foreign Agencies: London, Amsterdam and Paris HAVE YOUR BOOKSHOP SEND YOU The Mayflower By VICENTE BLASCO IBANEZ A powerfully tense story of the Sea. By the author of “Mare Nostrum.” The Velvet Black By RICHARD WASHBURN CHILD Strong, dramatic . . fullof thrills, By the author of “The Vanishing Men.” mg : l The Tragic Bride 4 12, f esp i ? : i — By FRANCIS BRETT YOUNG Pe, Full ofa rare beauty and charm. By the THIS FREE BOOKH.B TELS YOU author of “The Crescent Moon.” The Man-Killers By DANE COOLIDGE A Western love-story into which a Ken- tucky feud and a range war intrude themselves interestingly, Each, $2, Any bookshop, or E. P. DUTTON & CO., 681 Sth Ave., N. Y. comicbooks.com