Life, 1921-04-21 · page 27 of 36
Life — April 21, 1921 — page 27: what you’re looking at
What you’re looking at
This is not a cartoon but a **car advertisement** from *Life* magazine. It promotes the Lafayette automobile, manufactured by Lafayette Motors Company in Indianapolis. The ad uses aspirational marketing language, claiming they've built "the very finest car that we can," supported by "our own ideals" and "every material factor essential to good manufacture." The text emphasizes testimonials from manufacturers, salespeople, and owners who declare the product "without equal in their experience." The circular framed photograph shows a Lafayette Open Car, priced at $5,625—a significant sum in the early automotive era (likely 1920s). The decorative oval frame and ornamental logo lend the advertisement an air of prestige and quality. This is straightforward promotional material rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LAFAYETTE We nave unDERTAKEN to build the very finest car that we can «+ Aiding us in this work are our own ideals, and every material factor essen- tial to good manufacture « « The men who have to do with making the car, with its sale, and particularly, now, those who own it, tell us our product is without equal in their experi- ence « « Certainly this is precisely the result to which we have spent our energy and our time LaFayette Open Cars, $5625 at Indianapolis LAFAYETTE MOTORS COMPANY ar Oars /ill Invianarous 379 comicbooks.com