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Life, 1921-04-14 · page 35 of 36

Life — April 14, 1921 — page 35: what you’re looking at

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Life — April 14, 1921 — page 35: Life, 1921-04-14

What you’re looking at

This page consists primarily of **advertisements rather than editorial content or satire**. The top left features a **Thomas Cook & Son travel agency ad**, promoting European and international tours with illustrated figures in travel clothing—marketing leisure tourism to affluent readers. Below that is a **Life magazine subscription ad** that uses gentle humor: it jokingly "prescribes" reading *Life* magazine as a cure for indigestion, claiming laughter from the publication will improve one's outlook. This is self-promotional rather than satirical social commentary. The right side showcases an **Ideal Power Lawn Mower advertisement** featuring photographs of the machine and an estate lawn. The copy emphasizes that mechanical mowers replace manual labor ("five hand mowers"), appeal to wealthy homeowners and institutions, and represent a "paying investment." **Overall context**: This reflects early 20th-century consumer culture targeting the prosperous middle and upper classes—international travel, humor magazines, and labor-saving technology for large property maintenance.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

BeenFhSkesaeies EUROPE HE fascination of Old World places, peoples, customs, scenery and historic associations is an ever irre- sistible lure of a “trip abroad." Cook's organization, experience and facilities ensure you all that your trip should mean to you. Consult us or send for our suggestions on travel in EVUROPE—AROUND THE WORLD-CALIFORNIA, NATIONAL PARKS, ALASKA— JAPAN, CHINA —SOUTH AMERICA, etc. THOS. COOK & SON New York — Philadeiphia Chicago San Francisco Los Angeles Boston Montrea! Toronto Vancouver. B.C weg) OY : . nee We Hesitate to Prescribe in view of the heavy tax on ; drugs and medicines, but for indigestion the curative properties of a hearty laugh are well known, and you are sure of the laugh if you read Lire. Your whole outlook will brighten, and all will be well. Try a subscription your- self fora year, or Obey That Impulse, and for a trial trip avail vourself of our Special Offer losed find One Dollar (Canadian Foreign $1.40). end Live for three n elve issues—to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York, One Year $5 Canadian $5.80 Foreign $6.60 42 Princeton University, Princeton, N. J. How Thousands of Lawns are Kept in Fine Conditions The proper care of large lawns no longer presents the big problem that it did a few years ago, For the Ideal Power Lawn Mower has definitely demonstrated the su- periority of power driven mowers in caring for large areas of grass. In fact, during the past few years thousands who have large lawns to care for have found that the Ideal gives better care at less cost. They have found that their Ideal Mower represents a paying investment—that our claims for the work that can be accomplished with an Ideal are indeed conservative. They have found that while westate that the Ideal willdoas much work as five men, it will in many instances, much as sixoreven seven men with hand mowers. That it will easily cut from four to five acres of grass per day— is simple and easy to operate —easy to care for and very economical. Many have expressed their special appreciation of the rolling feature and how it has improved their lawns. Ideal Power Lawn Mowers are used on private estates, golf courses. polo grounds, municipal parks,college grounds, cemeteries, ball parks, school grounds, hospital grounds, etc. Here are just a few names from the thousands of Ideal users: William Zoller Co., Pittsburgh, Paz Malba Field Club, Malba,L. 1; J. P. Hall, Cleveland, Ohio; " Mrs. W. C. Kelley, ‘Charleston, W. Vaz ‘Trinity College, Hartford, Conn; Jean De Saint Cyr, San Mateo, Calif; A. T. Mill, Port Credit, Ont. With riding trailer the Ideal makes the most practical and eco- nomical riding mower on the market. Furnished ei.her with or without riding trailer. Also special cutting unit for putting greens, Any of our dealers will gladly demonstrate the Ideal for you. Special illustrated catalog upon request, IDEAL POWER, LAWN MOWER COMPANY OLDS, Chairman 408 Kalamazoo Si Lansing Mich. IDEAL POWER_LAWN MOWER oe”) oe comicbooks.com