Life, 1921-04-07 · page 7 of 38
Life — April 7, 1921 — page 7: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement for Eveready Storage Battery**, not a political cartoon. The ad features an illustration of the U.S. Capitol building with a large battery, cars, and a radiating sun or light effect above it. The advertising copy uses playful wordplay: "Endurance refusing to quit at the end of its 1½ years written guarantee." This anthropomorphizes the battery as something persistently durable, with the Capitol building suggesting American reliability and national infrastructure. The ad emphasizes Eveready's product line (flashlights, dry batteries, meters, miniature Mazda lamps) and lists manufacturing locations including Atlanta, Chicago, Long Island City, and San Francisco—emphasizing broad national distribution and the company's status as part of "a Famous Family" (National Carbon Co., Inc.). It's straightforward commercial promotion with no satirical content.