Life, 1921-04-07 · page 34 of 38
Life — April 7, 1921 — page 34: what you’re looking at
What you’re looking at
The main image shows a woman's face with visible blackheads, paired with a Woodbury's Facial Soap advertisement. The ad claims blackheads result from improper cleansing and recommends their product—a common early 20th-century skincare marketing strategy using guilt and pseudoscientific explanation to drive sales. The right column contains film reviews from Life magazine's "Silent Drama" section, critiquing contemporary silent movies (circa 1920s). Reviews are brief and sardonic—praising direction and acting while mocking weak plots. Notable is the dismissive tone toward some established stars like Douglas Fairbanks ("not worthy of"). The "Philosopher Says" box advertises Life magazine subscriptions, using a whimsical mascot character ("Open Sesame" reference visible). This represents Life's identity as a humor/satire publication competing for educated, literate audiences during the silent film era. The page essentially blends commercial advertising with entertainment criticism—both targeting the same middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Special treatments for all the commoner skin troubles are given in the booklet which is wrapped around each Recent Developments (The regular Silent Drama Department wit be found on page $04.) East Lyxwe (Ballin-Hodkinson) —One of the old ham melodramas which just had to be made into a movie. Thank Heaven j over with! Tur Nut (United Artists) —Ingenious and amusing comedy, but not worthy of Douglas Fairbanks. Tue Wirtcuinc Hour (Paramount) — Well-directed and well-acted screen vers’ of the stage success. My Lapy's Latcuxey (First National) — Katherine MacDonald in a story of inter. national crooks. Rather badly done. Tue Gripen Lity (Paramon —The back-to-Broadway movement ably depicted by Mae Murray and others. Tue Praytninc or Broaoway (Realart) Somewhat the same theme, but not so good. Justine Johnson is ornamental Buack Pantugr’s Cups (Ziegfeld) —The initial venture of a new producing firm, cake of Woodbury's which gives Florence Reed a chance to un- blac Facial Soap. loose all the more elemental emotions the A Man in a Mitutox (Robertson Cole) ath —George Beban plays “O Sole Mio” upon at the heart strings of his audience. lim Our or tie Cnorvs (Realart)—Alice ting Brady has some effective gowns, but she Aft completely forgot to go out and buy herself drer a decent plot. fire . ‘ Tue Guost tx tHe Garret (Paramount), cro Blackheads indicate your A’ title bit too much of the bontenn [Pte 7 . Dorothy Gish clot! cleansing method is wrong Seeaunuen Wives (First Netional)—Mare go LACKHEADS | indicate that the method you are using is not the right method of cleansing for your type of skin. A skin specialist would tell you that blackheads are caused by excessive oil collecting dirt in the pores of your skin. To do away with the cause of blackheads and free your skin from this disfiguring trouble, use the following simple treatment: Apply hot cloths to the face until the skin is reddened. Then with a rough washcloth work up a heavy lather of Woodbury’s F; Soap and rub it into the pores thoroughly, always with an upward and outward motion. Rinse with clear, hot water, then with cold—the colder the better. If possible, rub your face for thirty seconds with a piece of ice. Dry carefully, Get a cake of Woodbury’s to-day, at any drug store or toilet goods counter, and be- gin this treatment to-night. 5-cent cake of Wood- bury’s will last for a month or six weeks of any treatment, and for general cleansing use. The Andrew Jergens Co., Dept. 1004, Cincinnati, New York and Perth, Ontario. 2s The Philosopher Says: The Magic Phrase SUBSCRIBE TO LIFE guerite Clark in an entertaining comedy based on the complications following divorce. A Prrrect Crime (Associated Producers) —Occasionally amusing but generally un- convincing story which gives Monte Bi! much needed opportunity to bob his b Tue Fartn Heater (Paramount)—An unsuccessful attempt to make “ The Mirade Man” look like a piker. Soctety Secrets (Uni exposé of the sham of “high” society 3 is conceived in Universal City, Cal. Tue Sace Hen (Pathé)—Combination of mother love and the gold lust which may be described as sure-fire. Wuat’s Wortu Wire? (Pararhount)— Effective production of a silly story—well acted by Claire Windsor and a lady who bears the intriguing name, Mona Lisa Fixtures (The following pictures have been re in “The Silent Drama” and are recom mended to our readers.) Passion (First National) Bunty Putts tHe Stet (Goldwyn) Tue Last or tHe Monicans (Associated Producers). Buack Beauty (Vitagraph). Ovurtsive tue Law (Universal). Xt Ri 3 Let For the Student—Relaxation—a laugh on every page. Try it. O'Matuev or sue Meoateo (Paramount). [be Special Offer _A Connecticut Yankee tx King Artiur's ove Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Court (Fox). . Live for three months—twelve issues—to Lyinc Lies (Associated Producers) Witnout Lit (Metro). Steatcur Is tHe Way (Paramount). T Tue Four Horsemes or tie Arocatyrse Dic (Metro). iat Open only to new subscribers; no subscrip- : For Review Next Weex.—* The Oath,” \ Po Bi eiena ivemcwed vals this rata Ose: Year $3 “ King-Queen-Joker,” “Jim the Penman.” the “Open Sesame” : ; z : Cenadinn $5.80 “Know Your Men,” and “A Tale of Two sak is out of date, LIFE, 17 West 31st Street, New York. (a) Foreign $6.60 7 = Worlds.” comicbooks.com