Life, 1921-03-17 · page 8 of 40
Life — March 17, 1921 — page 8: what you’re looking at
What you’re looking at
This is an **advertisement**, not a political cartoon or satirical content. It promotes Warren's Standard Printing Papers, specifically their new "illustrated letter" product—letterhead that includes printed pictures or photographs relevant to the sender's business or purpose. The ad explains that this innovation allows businesses to include visual imagery directly on correspondence, which could appear on the letterhead design or inside folded letter pages. The text emphasizes practical advantages for commercial use. The rolled paper shown in the image demonstrates the product format. This represents early 20th-century printing innovation—essentially an early form of visual marketing materials incorporated into everyday business correspondence. There is no satire, political commentary, or caricature present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A letter with pictures printed on it HERE is a recent development in printing called the illustrated letter. It consists of printing on your letter a picture or pictures of the thing you are writing about. These pictures, which may be in color or reproduced photographs, or diagrams or whatever you please, can be part of the letterhead design, or they can be printed on the inside pages of a four- or eight-page folded letter. For a letter so printed, ae a printing paper is essen- Bence tial. A portfolio showing | printing] the uses of the illustrated letter has been prepared on Warren’s Library Text. This folder explains the many uses of such a letter, contains examples of actual letters that have proved re- markably successful, and demon- strates the peculiar advantages of Warren’s Library Text for this sort of work. These folders are distrib- uted by paper merchants who sell Warren’s Standard Printing Papers. If you do not know the Warren dis- tributor nearest your city, write us and we will tell you his name. Printing Papers S. D. Warren Company, Boston, Mass. eae WARREN'S STANDARD PRINTING PAPERS comicbooks.com