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Life, 1921-03-17 · page 5 of 40

Life — March 17, 1921 — page 5: what you’re looking at

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Life — March 17, 1921 — page 5: Life, 1921-03-17

What you’re looking at

This page is primarily **advertising** for Palmolive Shaving Cream, not political satire. The top contains "Ballade of Business," a humorous poem by Charlotte Becker mocking the contradiction that successful businessmen (running shops, companies, etc.) struggle to find wives. It's gentle social commentary on work-life imbalance rather than political satire. The illustration shows two men in conversation, likely representing a businessman and a barber or salesman, supporting the product pitch below. The main content is a marketing appeal citing a survey of 1,000 men about ideal shaving cream qualities—quick shave, liberal lather, soothing properties—which Palmolive claims to provide. The "Decline" section briefly references German plots, suggesting WWI-era context, but this appears incidental to the advertisement's focus.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ballade of Business Kate’s running a tobacco-shop, Jane draws a wage from carpentry, And Amaryllis’ patent mop Defies domestic anarchy; Marie's so capable that she Keeps foundry laborers from strife; She heads a motor company— But where am I to find a wife? Eradne’s made a wondrous top Th famed from Maine to Italy; While \Vanda’s jointed rabbits hop Through every modern nursery; May has a mock canteen, where tea Is served to sound of drum and fife, Grace reaps from etymology— But where am I to find a wife? Mand’s raising a world-famous crop Where honors tie "twixt bean and pea; At Daisy’s restaurant each chop Would rouse a Muse from apathy; Babettc’s a broker, who must be Where rumors anent stocks are rife; They're all most useful, I agree— But where am I to find a wife? Ido not know on land or sea, In any varied walks of life, A girl who'd stay at home with me— So how am I to find a wife! Charlotte Becker. Decline ANOTHE good word gone wrong. Intrigue has brought up at last in the newspaper headline. Not the kind of in- trigue that regaled us from the front page a the days of German plots and counter- plots, but the relatively new intrigue of Iterature, of belles lettres, “ Blue,” * a World headline informs us, “ Intrigues Mrs. Harding's Fancy.” So far as we fave been able to find out, this comes pretty close to being intrigue’s début in ¢ headline business. Having débutted Gere will be no turning back. We may expect to be intrigued morning and even- hg for some time to come. Eventually, xe thall read of face powder that in- of men’s cordovan brogues that of intriguing bargains in baby’s pers—of enamel kitchen ware, table nen, d:-h-washing machines, and chewing gem that intrigue. And if the five-cent gar ever comes back, be prepared to wel- cme i: as the Nickel Smoke that In- tigue ‘For the benefit of the ladies, we might it was gendarme blue that did the s in this case. Ho’ \RD: The Schuylers and Cow- ; ards share their cook just as they do Seir opera box. Jav: Yes, the Schuylers have her Mon- &y, Wednesday and Friday, and odd lays Send coupon a for free a trial tube ‘We Asked 1,000 Men— “What is your conception of the ideal shaving cream?” By V. K. Cassady, B. S., M. S., Chief Chemist For many years we have been making the ideal toilet soap. We blended palm and olive oils—the balmy cosmetics of age-old fame. And millions of people have adopted this Palmolive Soap. Six years ago we started to embody this blend in a shaving cream. And the first step was to ask a thousand men the virtues they wanted in it. These were their requirements: First, a quick shave Nine-tenths of those men wanted quick shaves, above all. They did not like long brushing, finger rubbing, hot towels and delay. So we made a cream which acts in one minute. Within that time the average beard absorbs 15% of water. And that is enough. This result is due to almost instant oil removal—the oil that coats the beard. Next, liberal lather Next, they wanted liberal lather. And they wanted a little of the soap to go far. So we developed a cream which multiplies itself 250 times in lather. A bit on the brush—only one-half gram— suffices for a shave. A single tube of Palmolive Shaving Cream serves for 152 shaves. PALMOLIVE Shaving Cream. Lather that remains Then they wanted a lather which maintains itself without drying on the face. So we perfected a lather which main- tains its creamy fullness for ten min- utes. That is ample time. This lather does not need replacement. A soothing soap They wanted a soothing shaving cream. They wanted a lubricated razor, no irritation, a pleasant after-effect. The best way ever known to those ends is our blend of palm and olive oils. The lather is a lotion in itself. We made 130 creams We are experts in soap making. But it took us 18 months to attain this ideal shaving cream. We made up and tested 130 formulas. Thus step by step we at- tained these supremacies, and the best shaving cream in existence. Now we ask you to test it. Learn in how many ways it excels. It will lead the way to a lifetime of delightful shaves. Send the coupon for a trial tube. 10 Shaves FREE Simply insert your name and address and mail to Palmolive Company, Dept. 175 Milwaukee, U. S. A. comicbooks.com