Life, 1921-03-17 · page 2 of 40
Life — March 17, 1921 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire or a cartoon. It advertises Rigaud perfume and cosmetics from Paris, distributed by Geo. Borgfeldt & Co. in New York. The ad features a dramatic black-and-white photograph of a woman's face in profile, applying makeup with particular emphasis on rouge and face powder. The copy instructs users to apply rouge first, then face powder, to achieve the scent of "Mary Garden Perfume." Below the portrait, the ad lists an extensive product line including cold cream, nail polish, eye shadow, and other cosmetics—typical of luxury European beauty brands marketed to American women in the early-to-mid 20th century. There is no political content or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1G Rue de la Paix First the ROUGE and then a touch of the soft, clinging FACE POWDER —each fragrant with that bouquet of rare flowers from which emanate the sympathetic vibrations characteristic of “Mary Garden Pp, : = Jrerfume é This fragrance enriches the entire sertes which includes Breath Brill Col Coffret Eau Dentrifrice Eye Brow Pencil Ext Face Powder Greaseless Cream Hair Tonic Lip Stick GEO, BORGFELDT «» SOLE DISTRIBUTORS . NEW YORK PARIS comicbooks.com