Life — March 17, 1921 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not political satire or a cartoon. It advertises Rigaud perfume and cosmetics from Paris, distributed by Geo. Borgfeldt & Co. in New York. The ad features a dramatic black-and-white photograph of a woman's face in profile, applying makeup with particular emphasis on rouge and face powder. The copy instructs users to apply rouge first, then face powder, to achieve the scent of "Mary Garden Perfume." Below the portrait, the ad lists an extensive product line including cold cream, nail polish, eye shadow, and other cosmetics—typical of luxury European beauty brands marketed to American women in the early-to-mid 20th century. There is no political content or satire present on this page.