Life, 1921-03-10 · page 4 of 36
Life — March 10, 1921 — page 4: what you’re looking at
What you’re looking at
This page primarily consists of **promotional content** for *Life* magazine rather than satirical cartoons. The main illustration shows a fashionably dressed woman, accompanying text praising artist **Maxfield Parrish's** Easter cover design. The piece recommends readers study Parrish's color work and praises cartoonist **Rollin Kirby**, noting his newspaper cartoons have gained him wide reputation and access to *Life's* offices. The secondary illustration depicts a dog, referenced in the caption as deserving study of its "expression." Below is a **subscription offer** for new readers, with pricing ($5 one year; $1.20 foreign) and a coupon. The text acknowledges this is a sales pitch while asserting *Life's* editorial quality justifies the request. This appears to be an editorial/advertising hybrid page promoting the magazine's artistic contributors and encouraging subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lovers of Maxfield Parrish will take pleasure in his Easter Cover, which appears in next week’s Lire. For beauty of design and brilliancy of execution this cover is among the best examples of Mr. Parrish’s work. To those few among Lirr’s large circle of readers who may not as yet have had the opportunity to study Mr. Parrish’s color work, we commend next week’s Easter cover. Mr. Parrish, indeed — is there a better color artist in America? —is one of those whom Lire found we could not get along without. Another is Mr. Rollin Kirby. Lire in each issue always aims to give the fullest measure of humor and of beauty, but it is essential also that the highest art of the cartoonist be represented in Lire. For simplicity of treatment, technical strength and the fundamentally American spirit of his ideas, Mr. Kirby stands at the head of his profession. His newspaper cartoons have given him a wide reputation. He £ ‘ ; Copyright Life Pub, Co. now has a latch-key to Lire’s office. STUDY THIS EXPRESSION Also that of the dog below. It comes from looking at people we can get along without. See next week's Lire, And the Coming Numbers They will amaze you. Many special numbers to be announced later. Meanwhile why not begin the Spring right—Obey that Impulse— and send in your subscription now, according to the terms in the atrocious coupon that the Business %, Office insists upon inserting on this page? Special \. We issue this invitation for you to subscribe, however, Offer ‘ without any regard for the feelings of the aforesaid Enclosed Business Office. If we didn’t think Lire was going to lar (Canadian » be good, we wouldn’t ask you to subscribe anyway. $1.20, Foreign N. $1.40). Send \ Live for three “S. months, _ beginning with the first issue in April, to 169 Open only to new subscribers; no subscriptions renewed at this rate. BS LIFE, 17 West 31st Street, New York. No ‘S. One Year, $5.00. (Canadian, $5.80; Foreign, $6.60. ) Ny comicbooks.com