Life, 1921-03-03 · page 6 of 38
Life — March 3, 1921 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It's a Mimeograph company advertisement from A.B. Dick Company (Chicago and New York). The headline uses a metaphorical comparison: "A lion's share is a matter of fitness—lost when he ceases to be strong." The lion image illustrates business durability and competitive advantage. The ad argues that the Mimeograph duplicating machine dominates office equipment sales because of its sturdy construction, low cost, and efficient maintenance—not just speed, but overall "fitness" as a business tool. The text promotes their latest model and a booklet ("W-3") offering product details. This is straightforward commercial advertising emphasizing reliability and market leadership, with no political or satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A lion’s share isa matter of fitness —lost when he ceases to be strong. The Mimeograph holds first place in the world’s sales of duplicating devices, not alone because it is the speediest means of exactly duplicating all kinds of letters, forms, blanks, designs, etc., but because of the sturdiness of the policies which determine its con- struction, its sales and its service. A thoroughly efficient mechanism, sold at low cost and maintained at slight expense, its supremacy is a matter of outstanding fitness. No other office device we know of so multiplies man power and works more needful economies. You do not know the Mimeograph, or its possibilities, if you have not seen the new Mimeograph and the Dermatype stencil in Our latest booklet “W-3” will give you all operation. particulars. A.B. Dick Company, Chicago—and New York. comicbooks.com