Life — March 3, 1921 — page 2: what you’re looking at

What you’re looking at

# Williams' Shaving Cream Advertisement This is a **commercial advertisement**, not political satire. The page promotes Williams' Shaving Cream, a real product manufactured by the J.B. Williams Company of Glastonbury, Connecticut since 1840. The image shows an illustrated man's face with shaving lather, designed to demonstrate the product's benefit: creating "a pillowy cloud of rich, creamy lather" that "won't dry on the face." The ad emphasizes skin protection during shaving. The page offers four product formats: Shaving Cream, Shaving Liquid, Holder-Top Shaving Stick, and Shaving Powder. Text encourages readers to order a trial size for 4¢. This represents typical early-to-mid 20th century men's grooming advertising, emphasizing product quality and consumer choice.