Life, 1921-02-24 · page 2 of 32
Life — February 24, 1921 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire or cartoon content. It's a 1921 advertisement for Phoenix hosiery (stockings) that appeared in *Life* magazine. The ad uses a rhetorical strategy common to early 20th-century marketing: it compares hosiery durability to automobile performance. The copywriter argues that just as one buys a motor car for longevity and low maintenance costs, Phoenix hosiery should be selected for its "mileage endurance," lasting beauty, comfort, and minimal upkeep expenses. The ornamental borders frame the text in a classical style typical of the era's advertising design. There are no identifiable political figures or satirical commentary—this is straightforward commercial messaging targeting consumers concerned with value and economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What does it cost you to maintain your hosiery equip- ment? One buys the motor car that, according to his means, will carry him over the longest miles, in the greatest elegance and comfort, at the lowest cost. Phoenix hosiery has taken the lead in world sales because of its outstanding mile- age endurance. And asa natu- ral accompaniment of that en- durance come its lasting beauty, its downright comfort and its low cost of maintenance. PHOENIX Os SE RN. comicbooks.com