Life — February 10, 1921 — page 12: what you’re looking at

What you’re looking at

# Raybestos Brake Lining Advertisement This is a **commercial advertisement, not political satire**. The page promotes Raybestos Silver Edge brake linings for automobiles. The ad uses a safety-themed narrative: a speeding car confronts unexpected hazards (a steep hill, pedestrian, blind turn) and must stop suddenly. The message emphasizes that reliable brakes matter more than raw speed—"the wise motorist looks to his brake lining." The advertisement positions Raybestos as the dependable choice, claiming its product "STOPS the car when necessary" and guarantees durability ("wear one year"). The company lists factories in Bridgeport, Connecticut and Peterborough, Ontario, with various U.S. branch offices. This represents early automotive-safety advertising targeting cautious drivers.