Life, 1921-02-03 · page 45 of 46
Life — February 3, 1921 — page 45: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not satire or political commentary. It promotes the "Mary Garden" fragrance line by Rigaud (a Paris-based luxury brand at 16 Rue de la Paix). The page features a dramatic photograph of a woman applying makeup—specifically rouge and face powder—as part of a beauty routine. The ad emphasizes that each product in the Mary Garden line carries the fragrance's distinctive floral scent. The text lists the complete product range: perfume extract, face powder, rouge, brilliantine, cold cream, and various other beauty items typical of early 20th-century cosmetics marketing. The sole distributor was Geo. Borgfeldt & Co. in New York. This represents period luxury beauty advertising targeting affluent women, emphasizing both elegance and comprehensive product lines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1G Rue de la Paix -PARIS- First the ROUGE and then a touch of the soft, clinging FACE POWDER each fragrant with that bouquet of rare flowers from which emanate the sympathetic vibrations characteristic of Mary Garden Perfume se This fragrance enriches the entire series which includes Breath Pastilles Lip Rouge Brilliantine Cold Cream Coffret Eau Dentrifrice Eye Beautifier Eye Brow Pencil Extract Face Powder Greaseless Cream GEO, BORGFELDT & CO., SOLE DISTRIBUTORS . NEW YORK comicbooks.com