Life, 1921-01-27 · page 35 of 36
Life — January 27, 1921 — page 35: what you’re looking at
What you’re looking at
This is not a cartoon or satirical content—it's a **full-page advertisement** for Simmons Beds from 1920. The page features the "Florentine" bed design in twin-pair configuration, with marketing copy emphasizing sleep quality. The ad's main selling points reflect early 20th-century concerns: it promotes sturdy, noiseless beds as superior to older "rattling, old-style iron" or "creaky wooden" alternatives. Notably, it heavily advertises **twin beds** for shared rooms, claiming one sleeper won't disturb the other or "communicate colds or other infections"—addressing health anxieties of the era. The reference to "separate beds and sound sleep" suggests the ad capitalizes on emerging bedroom trends, possibly reflecting changing attitudes toward marital sleeping arrangements. The ad includes a dark photograph of the bed (reproduction quality poor) and encourages readers to contact dealers or request free booklets citing medical journals about sleep. No political satire is present—this is purely commercial marketing from the Simmons Company.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
© 1920, Simmons Company Sleeping Soundly All Night—Every Night LEEPING like a baby,” is easier than perhaps you think. In place of your rattling, old-style iron bed or creaky wooden bed—get a Simmons Bed: steady, noiseless, built for sleep. You'll find your nerves relax, your muscles in The ‘‘Florentine’’ Design 1813—in Twin Pair Antique Italian in spirit, charmingly adapted to . we sPethe oreste can ina the highest thought in bedroom furnishing today. repose—and that’s the greatest help you can imag- ine to deep, restful sleep. Note the Simmons Carrer Lecks—firm, P P i foursquare, noiseless. In every room shared by two persons, Twin Beds, The Spuare See! Tabing—an exclusive by all means! One sleeper does not disturb the other, or communi- Simmoi ty, seamle: mooth. : : immons Speciaky, seamless and smooth. cate colds or other infections. And the charming Period design—enam- + + - es cled in the accepted decorative colors. Now, if your dealer cannot show you these fine Simmons Beds, Specially pleasing in Tecin Pair, you need only write to us. We will see that they are shown to you —Simmons Metal Beds, Cribs, Da eds; and Simmons Springs, Si Metal Beds, Cribs, Day Bed 1S Springs, in every way worthy to go with Simmons Beds. * * * Free Booklets on Sleep!—Write us for “What Leading Medical Journals and Health Maga~ zines Say about Separate Beds and Sound Sleep" and “Yours for a Perfect Night's Rest.” SIMMONS COMPANY NEW YORK ATLANTA CHICAGO KENOSHA SAN FRANCISCO MONTREAL (Executive Offices: Kenosha, Wis.) SIMMONS BEDS Built for Sleep comicbooks.com