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Life, 1921-01-27 · page 31 of 36

Life — January 27, 1921 — page 31: what you’re looking at

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Life — January 27, 1921 — page 31: Life, 1921-01-27

What you’re looking at

This page mixes literary content with advertising. The upper section features Arthur Guiterman's rhymed review of Edith Wharton's *The Age of Innocence*, a novel about 1870s New York society constrained by rigid social codes. The reviewer uses gentle satire: he notes the protagonist Newland Archer faces a classic love triangle (with his fiancée May and visiting Countess Ellen), yet propriety prevents scandal—"no one sins or makes a scene." The review praises Wharton's satirical yet reverent treatment of aristocratic restraint. The dominant content is a full-page Palmolive Shaving Cream advertisement featuring two men examining a "test chart." The ad claims the company tested 130 cream formulations over 18 months, emphasizing scientific rigor and superior results: quick efficiency, lasting lather, and lubrication from palm and olive oils. It concludes with a promotional offer: 10 free shaves by mail. This represents typical early-20th-century advertising strategy: establishing credibility through pseudo-scientific claims and product testing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews The Age of Innocence (By Edith Wharton. D. Appleton & Co.) OME ‘fifty years ago (I vow This fellow Time’s a rapid marcher) New York was Paradise enow To fine young men like Newland Archer. The town revered its Favored Few; And Social Rules, but rarely broken, Defined precisely Who was Who And what was Done and thought and spoken. Our hero’s heart was pledged to May, The pick of Gotham’s highborn daugh- ters; She had not set the wedding day When, back across the stormy waters, Her cousin, Countess Ellen, came, Abandoning her lord and master, A wicked count whose Polish name In flowing rhyme would spell disaster. While eyes are deep and blood is warm, What need to tell the novel-reader That Newland, May and Ellen form The old, three-cornered trouble-breeder? Yet all the surface flows serene, And May and Newland duly marry, And no one sins or makes a scene— So all your naughty hopes miscarry. These people walk a straight-walled road ; No surge of passion wholly blinds them; The Code, the Code, the Sacred Code In every word and action binds them. And thus our Age of Innocence Is limned by one with brush unswerv- ing, A satirist with reverence For all that’s fine and worth preserving. Arthur Guiterman, > 6 BeLuANS Hot water FREE—10 delightful shaves. Send coupon. We Made 130 Kinds of Shaving Cream And tested them all—scientifically By V. K. CASSADY, B. S., M. S., Chief Chemist Six years ago we started out to make the supreme shaving cream. Long before, we had attained the finest toilet soap created. The secret lay in a perfect blend of palm and olive oils. Our chief idea was to apply that balmy blend to shaving. But there were, perhaps, a hundred shaving soaps,and each had its adherents. We tested many of them—found their virtues and their faults. And we started to reach new per- fection in each quality desired. 18 months of experiment We knew soap making well—that’s evident. But it took 18 months to satisfy us on a shaving cream, In that time we made up and tested 130 kinds of soap. The tests embodied five shaving soap re- quirements. And we persisted until, step by step, in each of them we seemed to reach the limit. What we finally attained At last we attained a shaving cream whicl, showed these unique results: First, great econ- omy. The cream multiplies itself in lather 250 times. Thus a bit of cream—just one-half inch —suffices for a shave. PALM Shaving Cream Second, quick efficiency. The oil on the beard is removed almost instantly. Within one minute the beard absorbs 159% of water. And that's enough to soften a most stubborn beard. Third, lasting lather. It maintains its creamy fullness for ten minutes on the face. We had the rest. ideal lubrication. soothes the skin. The patm and olive oils form Their lather softens and So lotions are not needed. You will be surprised Now we offer you a shaving soap which millions have adopted. It is based on oils which for 3,000 years have held supreme place for the face. And those oils are blended in a shaving cream which brings the results we state. You will be delighted with it. Whatever you seck, Palmolive Shaving Cream will exceed your expectations. Whatever you have used, ‘this cream will surprise yott. Send the coupon for a trial tube. Do us the kindness, and yourself the justice, cf learning what we have accomplished. OLIVE 10 Shaves FREE Simply insert your name and address and mail to Palmolive Company, Dept. 156, Milwaukee, U. S. A. comicbooks.com