Life, 1921-01-20 · page 36 of 36
Life — January 20, 1921 — page 36: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Woodbury's Facial Soap and skincare products, offering a 25-cent miniature set. The page features a photograph of a couple (a woman and man in formal dress) to illustrate the advertisement's central appeal: "A skin you love to touch." The ad targets women, promising that proper skincare using Woodbury products will remedy common complexion problems like blackheads and blemishes, resulting in an "attractive complexion." The marketing strategy emphasizes that skin constantly renews itself, so daily care matters. The phrase "A skin you love to touch" appears repeatedly as the product's catchphrase. The ad provides ordering instructions and notes the soap's affordability (25 cents lasts a month). This reflects early 20th-century beauty industry messaging aimed at female consumers through magazines like *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A miniature set of Woodbury’s skin preparations sent to you for 25 cents. Send 25 cents for the dainty miniature set of Woodbury’s skin preparations, containing your complete Woodbury treatment for one week. You will find, first, the little booklet, “A Skin You Love to Touch,” telling you the special treatment your skin needs; then a trial size cake of Woodbury’s Facial Soap—enough for seven nights of any treatment; a sample tube of the new Woodbury's Facial Cream; and samples of ‘Woodbury’s Cold Cream and Facial Powder, with directions showing you just how they should be used. Write today for this special new Woodbury outfit. Address The Andrew Jergens Company, 100 Spring Grove Avenue, Cincinnati, Ohio. If you live in Canada, address The Andrew Jergens Co., Limited, 1001 Sherbrooke Street, Perth, Ontario. Any girl can have the charm of “A skin you love to touch” every day—each day old skin dies and new takes its place. By giving this new skin, as it forms, intelligent care, any girl can have the charm ofa fresh, attractivecomplexion. Begin, now, to give your skin day by day the special care it needs, and see how quickly it will recuperate from past neglect—how wonderfully its own vital power will help you to overcome its defects! In the little booklet on the care of the skin, which is wrapped around every cake of Woodbury’s Facial Soap, you will find special Romer that you. skin is changing treatments for such common skin troubles as blackheads, blemishes, conspicuous nose pores, etc. These treatments have helped thousands of women to gain a clear, lovely complexion. Get a cake of Woodbury"'s today, and begin tonight the treatment your skin needs. by simple, regular care you, too, can win the charm of “A skin you love to touch.” A 25-cent cake of Woodbury’s Facial Soap lasts for a month or six weeks of any treat- ment, or for general cleansing use. Sold at all drug stores and toilet goods counters in the United States and Canada, Woodhur S Facial Soap ~ comicbooks.com