Life, 1921-01-13 · page 2 of 36
Life — January 13, 1921 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **Michelin Tire Company advertisement** from an early 20th-century issue of Life magazine. The ad promotes Michelin pneumatic (air-filled) automobile tires by highlighting their durability against "common causes of tire destruction" like tread cuts. The visual shows a large tire photograph and a cross-section diagram labeled "No. 1 Tread Cuts." The text emphasizes Michelin's superior construction: extra-thick tread material and cord body that protect against dirt and moisture penetration. The company claims their design minimizes injury when cuts occur. The ad lists Michelin factories in France, England, Italy, and New Jersey, positioning the brand as internationally established and trustworthy to American consumers during the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Annual Sebscription, Fi Vol. 77, No. 1993. January 23, 1922 tty by Lite Publishing Company Bist Street, New Yor ¥ ee Dolls Entered as Second Class N.Y. IE, at the Post O Office at New York, -how the. common causes of tire. destruction have been overcome by the worlds oldest m rs of pneu- matic auto tires Extra thickness and toughness of the Michelin tread When a tire is cut, dirt and moisture work in between the layers of cords, weakening the tire and causing early decay. Michelin Tires offer maximum protection against such injuries. The exceptional toughness and thickness of the Michelin tread pre- vent many cuts from penetrating, but if a cut does penetrate, the injury is min- imized by the well-known Michelin body-construction. In this construction every cord is impregnated with rubber and the tire becomes a single homogeneous mass ‘that offers unique protection against the inroads of dirt and moisture. MICHELIN TIRE CO., Milltown, NEW JERSEY Other Factories: Clermont-Ferrand, France; London, England: Tarin, Italy. Look for the Michelin sign on best garages everywhere. NOTE: No matter what make of tires you ase it is wise to seal every cat with Michelin Mastic, @ comicbooks.com