Life, 1921-01-06 · page 8 of 44
Life — January 6, 1921 — page 8: what you’re looking at
What you’re looking at
This is a **Mimeograph machine advertisement**, not a political cartoon. The page features a photograph of a man operating the device in an oval frame, with decorative borders typical of early 20th-century advertising design. The text promotes the Mimeograph as a revolutionary business tool that multiplies "man-power"—capable of producing 5,000 printed duplicates of a typewritten sheet per hour with minimal preparation time. It emphasizes the machine's utility for offices, its low cost, and its ability to reproduce diagrams and illustrations. The advertisement is from the A.B. Dick Company (Chicago and New York) and encourages readers to request booklet "W-1" for more information. This represents early industrial-era advertising celebrating mechanization's benefits to American business efficiency.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mighty as it may be, the power or the skill of one man will accomplish only a human limit. We know of no other machine that so greatly multiplies man-power as does the Mimeograph. Five thousand well-printed du- plicates of a typewritten sheet delivered every hour, with only a few minutes consumed in getting ready to print, is a truly remarkable accomplishment, even in these days of urgent speed. In your own office, under your direct supervision, the work can be privately and cleanly done—at negligible cost. And if diagrams, illustrations or plans are needed, they may be included on the same sheet by a simple method of tracing. The Mimeograph costs little to install and little to operate— and it is a mighty power in the economy of American business. Let us Write for show you how it will save both effort and money for you. booklet ‘‘W-1’’ to the A. B. Dick Company, Chicago—and New York HIN ESE RAPH comicbooks.com