Life, 1921-01-06 · page 41 of 44
Life — January 6, 1921 — page 41: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page advertisement for HYDE Cape Leather gloves, published in *Life* magazine around 1920. # The Content The ad features an elegantly dressed woman in profile, modeling long gloves while gesturing gracefully. The advertisement emphasizes the leather's quality: pliable softness, durability, and fashionable colors (particularly "HYDE-Willow," a neutral gray shade). The copy highlights that the gloves are used by major American glove makers (Adlers, Elite, Klein-Postman, Perrin, etc.) and promotes HYDE Cape as superior to ordinary cape leather—marketed as "The Glove Leather With a Caress." The ad encourages readers to request a free booklet about glove care and invites them to visit retailers to examine the product. Wood & Hyde Company, based in Gloversville, New York, positioned themselves as premium glove manufacturers. This represents early 20th-century luxury goods advertising targeting fashionable women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
H\V/DE CAPE The OhveLeather witha Ga Tess ©1920 WH. Co, Speciall: Company. Painting by Bert Sharkey. love Leather that the foremost Glove Shops ill be featuring between now and Easter in -, 12- and 16-Button Lengths. onably dressed women are wearin nstead of White Kid because “ HYDE-Willow” pt only harmonizes beautifully with suit or dress of any Plor, because of its neutral Gray shade, but also is pre- ted because it soils less easily, requires less frequent aning, wears longer. HIS charming, light weight leather has been used for years by the makers of America’s finest gloves because of its pliable soft- ness, staunch endurance and fashionable color shades. HYDE a Leather is used exten- sively in such representative makes as: Adlers, Dempster & Place, Elite, Hays, Klein-Postman, Perrin. This is the mark on the glove ticket that many of the foremost Glove Makers will use this year to identify their genuine HYDE Cape Leather gloves for both men and women HYDE Cape Leather is made in Havana Tan, Beaver, Brown, Pearl White and the very popular shade known as ‘‘ HY DE- Willow.” Ask your good retailer to let you see a pair of gloves made from HYDE Cape, and, too— Send for our booklet “GLOVE LEATHERS” It tells many interesting facts about Glove Leathers—How to Know them—How to care for them, and explains why HY DE Cape is so different from ordinary Cape that it is known as— “‘The Glove Leather With a Caress.”’ Wood & Hyde Company GLOVERSVILLE, N. Y. Makers of HYDE Cape Leather. comicbooks.com