Life — January 6, 1921 — page 4: what you’re looking at

What you’re looking at

# Locomobile Advertisement This is a full-page **advertisement**, not satire or political commentary. It promotes the Locomobile automobile, manufactured by Hare's Motors, Inc., located at 769 West 61st Street in New York City. The ad claims "Complete Reliability" and describes the Locomobile as "The Best Built Car in America." The company motto reads "We shall keep faith." The artistic imagery depicts allegorical female figures (likely representing virtue or reliability) in a romanticized garden or natural setting, positioned above an illustration of the automobile itself. This aspirational artistic approach was typical of early automobile advertising, which sought to associate cars with elegance, dependability, and prosperity rather than focusing on mechanical specifications.