Life — December 23, 1920 — page 43: what you’re looking at

What you’re looking at

This is a full-page advertisement, not a political cartoon. It promotes the Cole Aero-Eight automobile, manufactured by the Cole Motor Car Company in Indianapolis. The ad features a side-view illustration of a sleek, closed sedan with prominent white-wall tires against a dark background. The tagline "There's a touch of tomorrow in all Cole does today" emphasizes the vehicle's modern, forward-thinking design. The text highlights the car as "new in design" and "fastidiously fitted," appealing to affluent buyers seeking luxury and spaciousness. This appears to be from the early automotive era when such vehicles represented technological advancement and aspirational middle-to-upper-class status.