Life, 1920-12-23 · page 4 of 44
Life — December 23, 1920 — page 4: what you’re looking at
What you’re looking at
This is **not satirical content** — it's a straightforward advertisement for Weed Tire Chains, manufactured by American Chain Company of Bridgeport, Connecticut. The page shows a practical instructional ad for winter driving safety equipment. The photo depicts a man installing chains on a car tire in a garage, while the text promises the process is quick and easy with proper instructions. The three diagrams on the right illustrate correct installation steps. The ad appeals to car owners (including women drivers, explicitly mentioned) by emphasizing that chains prevent skidding and provide traction in snow and mud. This reflects early-to-mid 20th century winter driving conditions before widespread road treatment. There is no political satire or caricature — this is genuine product marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Practice paling on- It only takes a few moments to attach them boc Se when you know how. No jack required. Observe these three | Study the directions, illustrated on the right. fundamentals If you have never followed our instructions for attach- ing Weed Tire Chains, packed with every pair, you probably have fumbled around, got hot under the collar and falsely accused them of being a nuisance. Learn how easy it is to put Weed Chains on correctly —practice in the garage and instruct your wife, your sister F : . A Lay chains over wheel or your daughter. It will repay you in security, satis- with hooks toward rear, A and tuck the slack und faction and comfort. front part of wheel. Weed Chains are also made to meet the demand for an efficient traction and anti-skid device for trucks equipped with single and dual solid tires or with the very large pneumatic tires. They are so constructed that they satisfactorily meet the requirements of heavy truck service in mud, sand or snow. : Start car forward just enough to run over slack ends. AMERICAN CHAIN COMPANY, INCORPORATED BRIDGEPORT V7 CONNECTICUT In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario Largest Chain Manufacturers in the World The Complete Chain Line—All Types, All Sizes, All Finishes — From Plambers’ Safety Chain to Ships’ Anchor Chain GENERAL SALES OFFICE: Grand Central Terminal, New York City Hook chains as tightly | DISTRICT SALES OFFICES: as possible by hand. Boston Chicago Phi‘_delphia Pittsburg Portland, Ore. San Francisco Do Not Anchor XUM comicbooks.com