Life, 1920-12-09 · page 37 of 44
Life — December 9, 1920 — page 37: what you’re looking at
What you’re looking at
This page mixes editorial promotion with advertising. The left side advertises **Life magazine subscriptions as Christmas gifts** — positioning weekly issues as "fifty-two presents a year" for the whole family. A small cartoon below shows a woman suggesting her husband wear roller skates while painting to make the exercise less strenuous, a mild domestic humor joke with no deeper satire. The right side is a **full-page advertisement for La Tausca/Mirabelle pearls**, featuring a photograph of a couple examining a pearl necklace. The ad emphasizes that their imitation pearls ($25) replicate expensive genuine pearl necklaces (up to $300), marketing affordable luxury to middle-class consumers. This reflects early-20th-century commercial strategy: making luxury goods accessible through synthetic alternatives. There is no political content; this is primarily commercial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Christmas and the Joy of Giving, The Best Gift of All. A Subscription! to means joy in receiving as well as giving, fifty-two presents a year, each different, each a bright spot in the week! The whole family, men amd women, children and grown-ups, enjoy reading Lire, and will race to see it first! Try it and see for yourself. A Christmas Card announcing the gift sent upon request. Christmas Offer: Enclosed find Five Dollars (Canadian $3.80, Foreign $6.60). Send Lire for one year to With a Christmas Card from Lire, 17 West 31st Street, New York. “DEAR ME, ARTHUR! WHY DON’T YOU WEAR ROLLER SKATES WHEN YOU PAINT? THIS STRENUOUS EXERCISE IS MAKING YOU THIN” The Gift That Charms~ LaTausca Fearls ui PPIFIIPIPIDIDIZAO I AAS The Mirabelle Quality of La Tausca Pearls [i symmetry and charm, its perfect matching, truly repro- duce a pearl necklace of fabulous value. While La Tausca Pearl necklaces range in price up to $300, an 18 inch necklace of Mirabelle Pearls with a gold clasp in a grey velvet case costs but $25. cA La AUST Is ~~ Send for"Ihe Chav of the Pearl” Karp Maker of the Worlds Fine Pearls Paris * PROVIDENCE - NEw YorK comicbooks.com