Life, 1920-12-09 · page 2 of 44
Life — December 9, 1920 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire—it is a commercial advertisement** for Florient perfume by Colgate & Co., established 1806 in New York. The ad promotes a luxury gift box containing perfume, toilet water, face powder, and soap, all scented with "Flowers of the Orient." The copy emphasizes that the product was "preferred by a jury of discriminating women" in an "impartial International Perfume Test." The image shows ornately decorated bottles and containers arranged on a decorative shelf, styled to evoke exotic orientalism—a common marketing aesthetic of the early 20th century. The ad promises price options ranging from $3.00 to $12.00. This is purely commercial content, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESE ee Ce NR ees cee cee pas CAT, Christmas, the, daintist offering, Florient (Flowers of the Orient) is chosen in Perfume, Toilet Water, Tale Powder, Face Powder and Soap. Florient expresses by its fragrance the thought- ful consideration you wish conveyed by your gift. This delightful perfume was prefered by a jury of dciminaing women, in an impartial International Perfume Test. [lowers of: the Onen¥ ‘The Florient Gift Bor, lined, and decorated in the Florient design, contains a bottle of Perfume, a bottle of Toilet Water, Face Powdet attractive, bor of Florent Tale willbe and Soap, all fragrant with “Flowers of the Orient.” A difference See if you in the boxes affords a range of prices from $5.00 to $12.00. mention Life. COLGATE & CO. Ext. 1806 NEW YORK A ee ee 2 ee ee) XUM comicbooks.com