Life — December 2, 1920 — page 96: what you’re looking at

What you’re looking at

This is a **Kodak advertisement**, not political satire. The page header reads "CHRISTMAS LIFE," indicating it's from Life magazine's Christmas issue. The ad shows two people skiing in a snowy landscape. The tagline "Kodak as you go" encourages consumers to bring cameras on winter recreational activities to photograph their experiences. The text identifies the advertiser: Eastman Kodak Co. of Rochester, New York (called "The Kodak City"). This represents **early-20th-century consumer advertising** promoting photography as essential to leisure activities and holiday experiences—a marketing strategy that normalized documenting personal moments, which was then a relatively novel concept for average consumers.