Life, 1920-12-02 · page 90 of 97
Life — December 2, 1920 — page 90: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes LIFE magazine's 1921 calendar offerings. The content shows: - A reproduction of LIFE's Boy Scout Calendar featuring an illustration of an adult (appears to be a scoutmaster) with young Boy Scouts - Five calendar options priced from $1.25–$2.00, each featuring colored pictures on themes appealing to 1920s audiences: Boy Scouts, dogs, vanity/beauty, high society, and general illustration - A persuasive "Word to the Wise" section using four selling points: limited supply, established quality/artistic merit, practical gift value, and an impulse-to-buy appeal - A detachable coupon for mail orders There is no visible political cartoon or satire here. This is straightforward commercial promotion typical of early 20th-century magazine advertising, targeting holiday gift-buyers by emphasizing scarcity, prestige, and aesthetic appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S Calendars for 192] are now ready. Here is the list: LIFE’S Boy Scout Calendar $1.25 each (6 pictures in color) LIFE’S Dog Calendar $1.25 (6 pictures in color) LIFE’S Vanity Calendar $1.25 (6 pictures in color) LIFE’S Society Calendar $1.25 (6 pictures in color) LIFE’S Illustrated Calendar $2.00 (12 pictures in color) These Calendars sent anywhere in the United States on receipt This is a reproduction (reduced) of one of of price. See coupon below. the five different styles of LiFE'S Calendars for 1921, all handsomely printed in colors. See list opposite. A Word to the Wise Remember that owing to the high cost of all mate- tials only limited editions of these Calendars are printed and therefore it is essential to place your order at once. a“ Second: Remember that Lire’s Calendars are no new 2 Please Fil thing. They are now firmly established as works . of art, beauty and usefulness in an increasingly eh) Coupon Gut large number of American homes whete they have Ps remit: the pene ae met with universal satisfaction. Every year they Sag 'thie Calendats. yoo'e grow better. 3 - ay Third: They are unique and serve a practical need. 2 LIFE, 17 West 31st St., New As a holiday gift they are second to only one other ie Send me the following C thing—a yearly subscription to LIFE itself. as indicated above. Fourth: Obey That Impulse now (See Coupon). PETER J, CAREY & SONS, INC., PRINTERS, XUM comicbooks.com