Life, 1920-12-02 · page 87 of 97
Life — December 2, 1920 — page 87: what you’re looking at
What you’re looking at
This is primarily a **Christmas-themed advertisement**, not political satire. It promotes Blue Label Foods by Curtice Brothers Co. of Rochester, New York. The page features two domestic scenes showing families enjoying meals, positioned around product images (mince meat and plum pudding jars) and a pie. The visual message emphasizes convenience and quality: these prepared foods allow hosts to serve "complete and perfect meals" with minimal effort during the busy holiday season. The marketing appeals to early 20th-century consumers by highlighting factory cleanliness, ingredient selection, and product variety—addressing contemporary concerns about food safety and purity. The lifestyle imagery suggests that using these convenience foods enables gracious entertaining without exhausting labor, positioning the brand as both practical and respectable for middle-class households during Christmas celebrations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> The Fruity Richness of Blue Label Mince Meat and Blue Label Plum Pudding will be a revelation to you. Raisins, Citron, Apples, Candied Orange Peel, Spices —are a few of the delightful ingredients of Blue Label Mince Meat. Every ingredient is carefully selected and prepared in a spotlessly clean kitchen factory. You can depend on the absolute purity and delicious jodness of every Blue Label Food—Soups, Chili uuce, Ketchup, Canned Fruits and Vegetables, Boned Turkey and Chicken, Jams, Jellies and Preserves— ready for your instant use. From soup to sweets you can serve a complete and perfect meal of Blue Label Foods. Write booklet, “Pictorial Hi Hospi fe contains many 00 and recipes. We shail be plessed t if you will mention your £roe ROCHESTER NYY. comicbooks.com