Life, 1920-12-02 · page 77 of 97
Life — December 2, 1920 — page 77: what you’re looking at
What you’re looking at
This is an advertisement for Irish Linen, not political satire. The page features an illustration of a woman in lingerie or nightwear on a bed, used to market linen bedsheets and clothing. The ad argues that while Irish linen costs more initially than alternatives, its superior durability, comfort, and luxury justify the expense. The text appeals to women as consumers, claiming linen is "dear to the heart of a woman." The small seal in the lower right emphasizes there is "no substitute for true Irish linen." This is a straightforward luxury goods advertisement from the Irish Linen Society (Belfast), employing suggestive imagery typical of early-to-mid-twentieth-century advertising to market household textiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRISTMAS LIFE a3, Ki erie Toys = Derren sp << <2 ee. There is the Comfort, the Luxury of True Irish Linen— and the Economy, too. oe ROR Sid To those who have been used to linen sheets and pillow slips — linen next to the skit: — linen haber- dashery — no other material ever seems quite satis- factory. The initial cost of real linen is of course greater. But the longer wear, greater comfort, more luxurious appearance and endless satisfaction of this match- less material keep justifying the expenditure. * These are some of the reasons why Irish Linen is so dear to the heart of a woman. —V THE IRISH. LINEN SOCIETY SHEER. COMFORT BELFAST IRELAND |] here ts no substitute fr Qrue Trish Linen ~~ comicbooks.com