Life, 1920-12-02 · page 7 of 97
Life — December 2, 1920 — page 7: what you’re looking at
What you’re looking at
This is primarily a **Christmas advertisement**, not a political cartoon. The page features Waltham watches and clocks as holiday gift suggestions. The visual content includes: - An illustrated cathedral (appears to be a European Gothic structure, possibly inspirational rather than specific) - A tall ornate grandfather clock (Waltham Cathedral Clock No. 972) - A square wristwatch (Waltham) The text argues that Christmas gifts should embody "beauty and unselfishness" and promotes Waltham timepieces as fulfilling this ideal. It emphasizes the "horological skill" and craftsmanship of Waltham products, positioning them as dignified, beautiful objects suitable for gift-giving. The slogan "The World's Watch Over Time" serves as Waltham's marketing tagline. This is straightforward commercial advertising rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRISTMAS LIFE Waltham Cathedral Clock No. 972 The movement plays Westminster, Whittington and Oxford Chimes. Prices of Waltham HallClocks range from $300 to $1,500 or more de- pending upon movement and case Che Beauty and the Joy - - of Christmas - - HRISTMAS is beautiful with the beauty of unselfishness. The joy of giving enriches life. Love and friendship are idealized and strengthened, for in every Christ- mas gift we enshrine ourselves. Here are two beautiful examples of the clock and watchmaker’s art most suitable for Christmas gifts. They demonstrate the genius of Waltham. The horolo, ical skill that created this tiny Ladies’ Wrist Watch (the movement no larger than a dime) also built the noble Grand- father’s clock that will add dignity to the furnishing of any home. And the genius that can build within the circumference of the tiniest movement the time-keeping quality that has given Waltham a world supremacy expresses itself in great variety. You will find the name “Waltham” upon every kind of clock—Desk, Boudoir, Mantel, Mirror Clocks, that are as beautiful as they are depend- able. And the many exclusive construc- tional features in the Waltham Watch Movement is an additional reason for your insisting upon Waltham Clocks and Watches as the gift which enshrines most truly the beauty and the joy of Christmas. Waltham 7 Ligne The movement is actually smaller than a dime in diameter $250 to $1,500 or more depending upon the case WALTHAM THE WORLD'S WATCH OVER TIME . comicbooks.com