Life — December 2, 1920 — page 23: what you’re looking at

What you’re looking at

This is a Prudential Insurance advertisement disguised as editorial content. The image shows two figures on a ship gazing at a large rock formation (the Pillars of Hercules, ancient markers at the Strait of Gibraltar). The ad uses classical mythology to make an implicit pitch: just as ancients saw the Pillars as symbols of strength and safety, modern people should view life insurance as their "tower of strength"—financial security and protection. The visual metaphor equates insurance stability with ancient navigational landmarks, suggesting insurance provides reliable guidance through life's uncertainties. The Christmas Life header positions this as holiday-season reading matter, giving the insurance pitch a festive, editorial veneer rather than obvious advertising.