Life — December 2, 1920 — page 10: what you’re looking at

What you’re looking at

# Michelin Universal Cord Advertisement This is a Christmas advertisement for Michelin tires, not political satire. The page shows the famous Michelin Man (Bibendum) mascot—the rotund, puffy figure made of tire rings—alongside another character examining a large tire in a snowy scene with houses in the background. The ad targets motorists, positioning Michelin tires as an ideal Christmas gift. The text emphasizes Michelin's reputation for quality and value, suggesting their tires offer "Christmas Cheer for the Motorist" through reliability and affordability. The company's address in Milltown, New Jersey is listed, along with international offices, indicating Michelin's global reach during this era of automobile expansion.