Life, 1920-12-02 · page 10 of 97
Life — December 2, 1920 — page 10: what you’re looking at
What you’re looking at
This is a Christmas advertisement for Michelin tires, not political satire. The page shows the famous Michelin Man (Bibendum) mascot—the rotund, puffy figure made of tire rings—alongside another character examining a large tire in a snowy scene with houses in the background. The ad targets motorists, positioning Michelin tires as an ideal Christmas gift. The text emphasizes Michelin's reputation for quality and value, suggesting their tires offer "Christmas Cheer for the Motorist" through reliability and affordability. The company's address in Milltown, New Jersey is listed, along with international offices, indicating Michelin's global reach during this era of automobile expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*-CHRISTMAS LIFE: Christmas Cheer Among discriminating motorists, their families and friends, the custom of giving Michelin Tires and Tubes for Christmas has grown in popularity year by year. No present could be more useful; none could better express appreciation of the rides you've had together or of favors you've received. for the Motorist The universal recognition enjoyed by Michelins as the quality tires, gives them an unequalled gift-value which their moderate price makes doubly attractive to the giver. For a gift costing only a few dollars—A Michelin Inner Tube. For a gift par excellence—A Michelin Universal Cord Casing. MICHELIN TIRE COMPANY, MILLTOWN, NEW JERSEY Other factories: Clermont-Ferrand, France; London, England; Tarin, Italy—Dealers in all parts of the world XUM comicbooks.com