Life, 1920-11-25 · page 34 of 45
Life — November 25, 1920 — page 34: what you’re looking at
What you’re looking at
This is an advertisement for White Trucks, not a cartoon. The page from *Life* magazine presents a list of business owners' records documenting White Truck durability. The ad claims that 100,000+ miles represents ordinary performance, with some vehicles reaching 200,000-300,000 miles while still functioning fully. The text argues that despite the initial purchase price, the truck's earning power over its extended lifespan makes it economical. The lengthy list of company names (bakeries, furniture stores, transportation firms, etc.) serves as testimonial proof—showing that diverse American businesses across multiple industries have successfully operated White Trucks to these mileage milestones. This was a common advertising strategy of the era: building credibility through exhaustive documentation of satisfied customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ove hundred thousand miles is ordinary performance for a White Truck. have seen half a Some million miles of active service. Many have rounded out 200,000 and 300,000 miles, still doing a full day's work. Spread over such mileages, the purchase price of a White Truck is a small item indeed in the Abraham & Straus Acme Cash Stores: Adams & Piggott Addison Auto Bus Co. Akers & Harpham Co. R. T. Allen & Bros. American Stores Co. S. M. Anderton Andre & Andre ‘Andrews & Horigan Anthony Bros, John Arata & Son Joseph R. Arbiter Co, Atlantic Ice & Coal Corp. ‘Atlantic Refining Co. Christian Atz Bakersfield Truck Co. A. L, Bartlett Co. P. X. Baumert Bekins Van & Storage Co. Benicia & Vallejo Stage LI Bellevue & Allied Hospitals Bergner Plumbing, Hest & Sup. Co. Billow Undertaking Co. Block & Kuh! Co. Booneville Bottling Works Boston Fresh Tripe Co. Boston Furniture Co. Bradford Baking Co. Albert A. Brager Bra. ja Co. Geo. M. Price Bufale Plambing Supply Co. us jambing Bullock's = City of Butte W. L. Byrnes, Inc. Caine-Grimshaw Co. California Ice Co. Canton Provision Co. H. C, Capwell Co., Ino. Carbon 1 Co. J.B. Carr Biscuit Co. Carter-Mullaly Transfer Co. M. Catalano & Sons ciy of Cleveland, youre re Dents Gerwand Rurtal Cas. Pree rr Tres ee eee ee ee eee et Teter nis R. E. Cobb Co. 1 Cody Transportation Co. Cohen Bros. John Collins John D. Conea Conrad: -Balach *Kroehle Co. Criss B: Crystal Spring Water Co, Culmerville Auto Transit Co. W. J. Daly Co. Davis Furniture Co. Denver & Pueblo Construction Co. Frank J. Derry Diamond Spring Brewery August Doemling Dorchester & Rose Lumber Co. Duncan & Goodell F. B. DuPree Duquesne Transfer Co. East Ohlo Ges Co. ‘T. Eaton Co.. Chas. F. "gas ‘Camber Co. C. R. Elder L. E. Ettiote Emerick’s Motor Bus Line Co. Emerson Piano House Factory Oil Co. Marshall Field & Co. Field & Poorman Fleming Bros. Florida Motor Transportation Co. Flynn-Froelk Co. U. Fogwill Fort Valley Coca Cola Bottling Co. Alexander Fowler R. J. Francis Moving Co. Frank Franklin W. F. Frederick Plano Co. Fries & Schuele Co. Fullington Auto Bus Co. ‘Chas. Gafiney Gazette Printing Co., Ltd. General Baking Co. press Goodyear Tire & Rubber Co. Grady Hospital A. Graham & Son Grand Rapids Lumber Co. Greenfield Electric Light & Power Co. Greenfield Transfer Co, R. E. Grover Gulf Refining Co. Fred Gunther Co. IeSrONNTertt fenerey Geren eet eet fern rt eter itt rrr rrr cost of transportation. Earning power continues long after the investment is written off the books. Following is a list of owners’ records which have come to our attention. many others. There are probably The list includes the names of owners and the number of their White Trucks that have gone 100,000 miles and more. 100,000 TO 150,000 MILES Hardy Furniture Co. Hansen Motor Trucking Co. Harris & Mowry Co. Jesse B. Hart & Ero. Louis Hartman & Sons Haverty Furniture Co. k Helms Herrmann & Grace Co. Hession, Florist Higbee Co. Highland Motor Transfer Co. Highway Transit Co. R. A. Hilborn Holder Coal Co. Holm & Olson Morstmeyer's Grocery M. L. Hulett Hursen Undertaker, Inc. Independent School District No. 51 Interstate Auto & Supply Go. Interurban Auto Car Co. 1. M. Eralson & Son Jackson's Express & Van Co. W. K. Jeffries Johnson Educator Food Co. Johnson's Express Lu. Jones Store Co. Kelly- Springéeld Tire Co. Kimberly-Clark Co. George C. Kirkhope W. H, Kistler Stationery Co. Knickerbocker Storage Co. Knoble Bros. P. C. Knowlton & Co. G. W. Koehler Co. o Lee Bros. Furniture Co, E, Lehnhardt Estate Lexington Dry Goods Co. City of Lincoin Polic City of Los Angeles Police Dept. Los Angeles Gas & Elect. Corp. Walter M. Lowney Co. J.B. Lukens E. B. McAlister & Co. Peter McCabe Dorman MeFaddin McMahon Brothers McMahon Transportation Co. R. A. McWhirr Co. Madary’s Planing Milt, Inc. Mandel Bros. Marathon Auto Drayage Co. Marsh-Murdoch Coal Lo. ‘The May Co. May & Co. Henry P. Mayer Music House John Meckes Sons Lo. Merchants Biscuit Co, Mesaba Transportation Co. Michaud bros., Inc. Michigan Seating Co. Julius Miske 3. E. Monahan Moore Transfer Co. Moore-Handley Hardware Co. Nenry Morgan & Co., Ltd. Morrison-Skinner Co. Motor Transit Co, Motor Transportation Co., Inc. Mountain Auto Line Timothy Murphy Murta Appleton & Co. National Plumbing & Heot. Sup. Co. National Shawmut Bank of boston Nelson Farm New Bedford Dry Goods Co. A. J. Norris. North St. Paul Casket Co. Norwich Motor & Machine Co. Orchard & Wilhelm Ott Hardware Company Oxford Dye Works Pacific Baking Co. Pacitc Frule '& Produce Co. F. Pahl Co. is Royal G. E. Patteson & Co. Pearson Paper Box Co. Pelletier Co. People’s Store Co. Perkinswood Transportation Co. Perrett & Glenny Pierson Engineering & Constr. Co. Postum Cereal Co. Portland Damascus Mitk Co. ( eeeroresegearerrrers= 4 tT -Telelelelele@J?)-) 123-4342)