Life, 1920-11-18 · page 6 of 44
Life — November 18, 1920 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a commercial for Weed Tire Chains from the American Chain Company (Bridgeport, Connecticut). The ad features an illustration of a car driven by a man, shown head-on approaching the viewer. The headline "Don't Leave Them Behind" warns drivers to keep tire chains in their vehicles rather than storing them in garages. The messaging emphasizes safety: chains are essential for winter driving on icy roads ("black deadly skidways"). The copy uses the phrase "Brains and Chains must be used for the safe operation of automobiles"—a straightforward sales pitch positioning the product as a prudent safety measure for motorists, particularly during winter conditions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t Leave Them Behind Brains and Chains must be used for the safe operation of automobiles. — in the garage. Even the novice knows there are times We ed when he cannot drive safely without them. The trouble comes in making drivers think to always carry them in their cars and think Tire to put them on the tires “at the first drop of rain.” Pasi ie ee every car in operation has Weed Tire Chains ‘ Give your Weed Tire Chains a chance to perform their mission. Chains Don’t leave them in the garage. Carry them with you and put them on the tires before the elements whip the streets into black on your tires reflect deadly skidways. N your prudence Only a moment of your time and their steel forged protection and intelligence. will be securely chaining your car to safety. AMERICAN CHAIN CompaANy, INCORPORATED BRIDGEPORT \@/ CONNECTICUT In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario Largest Chain Manufacturers in the World The Complete Chain Line — All Types, All Sizes, All Finishes — From Plumbers’ Safery Chain to Shits’ Anchor Chain GENERAL SALES OFFICE: Grand Central Terminal, New York City DISTRICT SALES OFFICES: Boston Chi-ago Philadelphia Pittsburg Portland, Ore. San Francisco CEAAENOATANAAUCAAANEOAECASOAAUEAUAAADGNEGGUUAAHAAAAADAEAUSOSUCUOOASOOUEONUOAUCOUUUOUSOLOOAUODAUESEOAUCOUUONUOAUUNUUOUGUOUUOUOOUEOUOOOCOUCOVUCUTOOUOOUCUOENOTOGUEQOUUDCQQUCNDUCOOUOOQAOSOON comicbooks.comal